Indiana Wesleyan University · 1 week ago
Content Strategist
United States
Full-time
Hybrid
Mid LevelIndiana Wesleyan University is a religious educational institution seeking a Content Strategist to enhance its brand identity through high-quality content. The role involves creating audience-centered messaging, writing marketing copy, and collaborating with various teams to support enrollment and brand goals.
Higher Education
Responsibilities
Creates marketing content for internal and external communications, from conception to execution and distribution, including campaign copy, email journeys, web/landing page copy, promotional assets, and scripts for marketing use
Writes and refines marketing copy that supports enrollment and brand goals (e.g., email journeys, campaign messaging, web/landing page copy, headlines/CTAs, and promotional copy), aligning with campaign direction provided by marketing leadership while maintaining IWU voice and tone
Writes and edits articles and blog content for IWU channels, translating interviews and source material into clear, engaging stories aligned with institutional priorities
Partners with marketing and enrollment teams to support campaign execution by developing copy variations, adapting messaging for specific audiences/channels, and coordinating revisions through approvals
Collaborates with internal stakeholders to gather information, source stories, and build morale among students, staff, faculty, administration, and alumni
Applies and supports the University’s style guide and brand standards by reviewing and editing assigned content for voice, tone, grammar, and AP style
Qualification
Required
According to Indiana Wesleyan University employment policy all employees must possess a strong Christian commitment and adhere to the standards outlined in the IWU Community Lifestyle Statement
Demonstrated strength in marketing copywriting and storytelling, with the ability to write both story-driven content and audience-centered marketing copy
Experience writing and editing standard articles and blog content, including interviewing sources and drafting publish-ready stories
Proven ability to tailor content for different audiences and platforms (e.g., articles, emails, web copy, social media, and campaigns)
Experience collaborating with stakeholders to gather information, clarify goals, and deliver high-quality copy on deadline
A collaborative mindset and a willingness to learn in a team-oriented environment
Ability to engage effectively with individuals from diverse backgrounds and cultures
Strong written and verbal communication skills, including the ability to write informative articles and persuasive marketing copy with clear calls-to-action
Familiarity with AP style and comfort applying a style guide and brand standards
Strong editing and proofreading skills with attention to grammar, flow, structure, and style consistency
Effective storyteller with the ability to capture organizational voice and support institutional and enrollment goals
Strong project management, organization, and deadline discipline
A clear understanding of and commitment to the Christ-centered mission and values of Indiana Wesleyan University
Preferred
Bachelor's degree preferably in marketing, communications, writing, English, journalism, or a related discipline
Company
Indiana Wesleyan University
Indiana Wesleyan University is a school in Marion.
Founded in 1920
501-1000 employees
Funding
Current Stage
Late StageTotal Funding
$0.36MKey Investors
National Science Foundation
2025-08-07Grant
2024-04-22Grant· $0.36M
Leadership Team
Brandon Charlton
Co-Founder & Director of Gospel Choir
Nancy Schoonmaker
Executive Vice President and CFO
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