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Fortrea · 1 day ago

Paid Media Manager, Paid Search

Durham NC

Full-time

Hybrid

Senior Level

6+ years exp

Labcorp is a recognized leader in healthcare and is seeking to hire a Paid Media Manager, Paid Search. This role is responsible for driving demand and customer acquisition through the development and execution of a paid search strategy aligned with business objectives.

Clinical TrialsHealth Care

Responsibilities

Develop and implement a paid search strategy that aligns with overall business objectives and growth goals

Manage day-to-day execution of paid search campaigns, including campaign structure and set up, budget optimizations, ad copy creation, and ensuring performance growth

Oversee paid search channel budget, including channel and campaign allocation and pacing

Own weekly performance analysis and reporting, delivering insights on key metrics such as CPM, CTR, CPC, conversion rate, revenue, and ROAS

Manage ad copy creation and quality control, including submitting creative briefs for copy development, securing legal approvals, and performing regular audits to ensure accuracy and compliance

Apply data-driven insights to continuously improve campaign efficiency and maximize ROAS

Identify growth opportunities through keyword research, audience targeting, and competitive analysis

Translate channel performance and competitive trends into actionable business insights for cross-functional teams, including product and retention marketing

Leverage performance insights from Google and Microsoft Advertising to inform and optimize keyword-based strategies across emerging platforms, such as TikTok Search Ads, through collaborative planning and execution

Work with SEO and content team to influence website content based on paid search findings

Qualification

SEM strategyExecutionPaid search managementGoogle AdvertisingMicrosoft AdvertisingAnalytical skillsProject managementSelf-organizationProactivityHealthcare experienceAdobe Consumer Journey AnalyticsCommunication skillsCreativity