Brightspeed · 5 days ago
Product Marketing Analyst – Fiber & WiFi
Charlotte, NC
Full-time
Hybrid
Mid, Senior Level
2+ years expBrightspeed is reimagining how people connect by providing fast, reliable internet across twenty states. The Product Marketing Analyst – Fiber & WiFi role focuses on delivering data-driven insights to enhance the performance and customer experience of the company's Fiber and in-home WiFi portfolio.
InternetTelecommunicationsWireless
Responsibilities
Analyze performance of fiber plans, speed tiers, in-home WiFi solutions, and value-added services
Track and report KPIs including plan mix, WiFi reliability, latency, speed test results, NPS, churn, and first-call resolution
Identify friction points across installation, activation, router setup, coverage, equipment usage, and support interactions
Provide actionable recommendations to improve fiber connectivity, WiFi coverage, perceived speed, and overall in-home experience
Evaluate network usage patterns, including bandwidth demand, multi-device households, and peak-hour performance
Analyze WiFi performance data such as signal strength, device connectivity, mesh behavior, and common failure points
Identify customer segments that would benefit from premium speed tiers, whole-home WiFi, mesh systems, or upgraded equipment
Support decisions related to speed tier design, plan packaging, WiFi equipment tiers, and service add-ons
Analyze adoption and performance of bundled offerings such as managed WiFi, mesh nodes, static IP, and enhanced support
Evaluate opportunities for new products and features (e.g., multi-gig speeds, gaming optimizations, parental controls, smart home integrations)
Model customer adoption, upgrade behavior, and the impact of pricing or packaging changes
May perform other duties as assigned
Benchmark competitive offerings across fiber, cable, fixed wireless, and telco providers, with emphasis on WiFi equipment, speeds, reliability, and service features
Monitor trends in fiber performance, whole-home WiFi, WiFi 6/7, latency-sensitive applications, and hardware innovation
Deliver insights that inform product differentiation, positioning, and messaging
Support pilots and A/B tests for new WiFi equipment, speed tiers, installation flows, self-install kits, and app-based features
Define success metrics and evaluate test outcomes across performance, adoption, satisfaction, and support impact
Recommend whether to scale, refine, or discontinue enhancements based on data and customer feedback
Analyze VOC inputs including NPS, surveys, installation reviews, performance feedback, and customer support interactions
Identify root causes of dissatisfaction related to WiFi coverage, router setup, outages, and speed perception
Develop customer personas and journey insights to guide product and experience improvements
Provide data-backed insights to support messaging around fiber reliability, WiFi experience, equipment capabilities, and performance benefits
Evaluate which value propositions resonate across customer segments
Support launch measurement and deliver post-launch performance insights
Build and maintain dashboards tracking fiber product performance, WiFi reliability, customer experience KPIs, and product adoption
Partner with data engineering and network teams to ensure accurate instrumentation of key product and WiFi events
Maintain clean, documented data pipelines to support ongoing decision-making
Qualification
Required
2–5+ years of experience in product analytics, product marketing analytics, business intelligence, customer insights, or related roles
Experience working with both quantitative and qualitative research methods
Strong analytical skills with proficiency in SQL and BI/analytics tools (e.g., Looker, Tableau, Power BI, Amplitude)
Ability to synthesize complex data into clear insights and recommendations
Strong written and verbal communication skills, with the ability to collaborate across technical and non-technical teams
Preferred
Experience in fiber, broadband, WiFi, telecom, or consumer connectivity services
Familiarity with network and WiFi performance concepts (bandwidth, latency, signal strength, mesh systems)
Experience with customer experience analytics (support data, NPS, onboarding behavior)
Exposure to experimentation and product testing frameworks
Benefits
Competitive medical, dental, vision, and life insurance
An employee assistance program
A 401K plan with company match
A host of voluntary benefits
Company
Brightspeed
Brightspeed provides fiber and broadband services, enhancing connectivity for homes and businesses with reliable telecom solutions.
1001-5000 employees
Funding
Current Stage
Late StageTotal Funding
$6.51BKey Investors
Ohio Residential Broadband Expansion GrantN.C. Division of Broadband & Digital EquityOhio Department of Development
2025-09-15Grant· $13.8M
2025-08-15Debt Financing· $1.65B
2025-06-19Undisclosed· $575M
Leadership Team
Michel Combes
Executive Chairman of the Board and acting CEO
Amy Wulfestieg
Chief Communications Officer
Recent News
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2026-01-16
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