Lennar · 1 week ago
Sr. Growth Specialist, Email Marketing
Miami, FL
Full-time
Onsite
Senior LevelLennar is one of the nation's leading homebuilders, dedicated to creating exceptional experiences for their homeowners and communities. They are seeking a Sr. Growth Specialist, Email Marketing to lead the execution of automated email journeys that enhance customer engagement across all divisions nationally.
ConstructionLifestyleReal Estate
Responsibilities
Build, manage, and optimize automated customer journeys within Salesforce Marketing Cloud (SFMC)
Leverage first-party data to create personalized and segmented email campaigns that drive engagement with AMPscript
Ensure consistent execution of email automation strategies across all divisions and business units
Monitor and analyze campaign performance, providing actionable insights to improve deliverability, engagement, and conversion rates
Collaborate with internal teams to maintain brand standards and compliance with email marketing best practices
Continuously identify opportunities to enhance automation processes and scalability
Qualification
Required
4-year degree in Marketing, Communications, Business or equivalent relevant experience required
Hands-on experience with Salesforce Marketing Cloud (Journey Builder, Automation Studio, Email Studio)
Strong understanding of email marketing best practices, segmentation, and personalization strategies
Ability to analyze and interpret campaign data to inform optimization decisions
Professionally perform multiple, detail-oriented tasks with simultaneous deadlines
Proficiency in MS Excel, PowerPoint, and Word
Possess exceptional communication and interpersonal skills with a strong ability to listen, communicate professionally in both written and verbal manner
Ability to multi-task and effectively prioritize based on opportunity and risk
Ability to anticipate work needs and follow through with minimum direction
This is primarily a sedentary office position which requires the incumbent to have the ability to operate computer equipment, speak, hear, bend, stoop, reach, lift, and move and carry up to 25 lbs. Finger dexterity is necessary
Benefits
Robust health insurance plans, including Medical, Dental, and Vision coverage
401(k) Retirement Plan, complete with a $1 for $1 Company Match up to 5%
Paid Parental Leave
Associate Assistance Plan
Education Assistance Program
Up to $30,000 in Adoption Assistance
Up to three weeks of vacation annually
Generous Holiday, Sick Leave, and Personal Day policies
New Hire Referral Bonus Program
Significant Home Purchase Discounts
Everyone’s Included Day
Company
Lennar
Lennar Corporation, founded in 1954, is one of the nation's leading builders of quality homes for all generations.
Founded in 1954
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
$747.2MKey Investors
Berkshire Hathaway
2025-05-12Post Ipo Debt· $700M
2023-08-14Post Ipo Equity· $17.2M
2014-01-02Post Ipo Debt· $30M
Leadership Team
B
Bruce E. Gross
CEO Lennar Financial Services
Stuart Miller
Co-Chief Executive Officer
Recent News
Business Wire
2026-01-09
Talk Business & Politics
2026-01-07
2026-01-06
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