Apply on Employer Site

Adtalem Global Education · 7 hours ago

Consumer Insights Manager

Chicago, IL

Full-time

Hybrid

Senior Level, Lead/Staff

$71K/yr - $124K/yr

8+ years exp

Adtalem Global Education is a national leader in post-secondary education and a leading provider of professional talent to the healthcare industry. They are seeking a Manager, Consumer Insights to provide research leadership and strategic analysis that guides marketing initiatives and product decisions across their institutions.

EdTechEducationHigher Education

Responsibilities

Serve as the primary Consumer Insights contact for one of our 5 universities, managing research plans and vendor partnerships

Lead complex projects, including consumer and market segmentation, ad testing, brand health tracking, NPS studies, and consumer journey work

Synthesize primary and secondary research to provide actionable recommendations that influence strategic business decisions

Present findings to stakeholders at all levels—from junior team members to executives

Oversee multiple projects from start to finish, ensuring research efforts meet objectives and remain within budget

Contribute to cross-functional task forces, bringing the consumer perspective to marketing initiatives and product strategies

Qualification

Consumer marketing researchResearch study designQuantitative research methodsStatistical analysisQualitative interviewsProject managementAnalytic skillsInfluencing skillsClient-side research experienceSupplier-side research experienceExperience in higher educationQualtricsAI toolsExceptional communicationStrategic thinkingProblem-solving skillsCreativityPresentation skills

Required

Bachelor's Degree in Business, Marketing, Sociology, Psychology, or related field

Eight (8) plus years of experience in consumer marketing research, with direct experience in research study design and analysis

Client-side research experience

Proficiency in a wide range of research methodologies, including qualitative interviews and quantitative studies

Strong knowledge of quantitative research methods and statistical analyses including survey design, sampling, crosstab analysis, regression, discrete choice, factor analysis, and multivariate weighting

Full ownership of research projects, strong project management skills, and the ability to manage multiple priorities in a fast-paced environment

Exceptional communication and presentation skills, with the ability to influence, advocate, and lead discussions on complex or controversial findings

A strategic thinker with strong business acumen, analytic and problem-solving skills, and creativity to translate insights into action