Frida ยท 20 hours ago
Contract Social Creative Strategist and Copywriter
United States
Part-time, Contract
Remote
Mid LevelFrida is a company dedicated to supporting parents through the challenges of parenting. They are seeking a Contract Social Creative Strategist and Copywriter to translate briefs into engaging social content, focusing on video and static formats.
BabyFirst AidHealth CareManufacturingMedical Device
Responsibilities
Take a product brief and turn it into multiple social-first executions with clear direction to hand off to creators and makers both internal and external
Write creative scripts for Reels and Shorts in the brand voice that exploit best practices and connect with our audience that a creator can take and immediately execute
Ideate, storyboard and copywrite carousels and static image posts in formats ready to hand off to designers
Write hooks,captions and on-screen copy optimized for scroll behavior and in the brand voice
Succinctly communicate creative direction, and feedback when needed, to executional teams, agencies and creators or influencers
Qualification
Required
Proven experience concepting, writing and guiding content for social platforms
Strong understanding of what content performs across formats
Ability to balance strategic thinking with sharp, human copy that builds our brand voice
Comfort working across different production models and talent types
High taste level and creativity and sensitivity to brand voice
In-depth understanding of a parent's mindset and how to communicate to them in a language that will resonate
Company
Frida
Frida manufactures and sells baby care products, grooming kits, mom products, first-aid, postpartum recovery and delivery kits.
Founded in 2014
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
unknown2020-12-01Acquired
2016-01-01Private Equity
Leadership Team
Eddie Echeverri
Senior Director of Sourcing - Durables
Recent News
2025-08-08
2025-05-17
2025-04-26
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