First Credit Union · 3 days ago
Marketing Growth Coordinator
First Credit Union is seeking a Marketing Growth Coordinator who is a curious, data-driven thinker capable of turning data into actionable strategies. This role involves optimizing products and services, driving engagement, and supporting innovation while ensuring a positive member experience.
FinanceFinancial ServicesNon Profit
Responsibilities
Analyze product & service performance using data tools to identify trends, uncover opportunities, and recommend actionable strategies to grow adoption, engagement, and enhance the member experience
Leverage marketing and digital platforms to engage existing and new members presenting targeted product and service offerings
Build and maintain reports and dashboards that track product KPIs, highlight risks and opportunities, and provide insights that guide roadmap updates and decision-making
Collaborate with business line owners to design, execute, and track targeted marketing campaigns that are measurable and optimized for results
Support the product and innovation roadmap by helping maintain alignment with organizational goals, KPIs, and strategic initiatives, serving as a reliable resource for leadership
Manage product & service lifecycle updates by recommending enhancements, changes, or retirements for key products (i.e.: Credit Cards, Sunshine Checking, FirstFunds, Service Costs) and supporting cross-functional execution
Leverage data analytics to measure and recommend to leadership growth strategies of assigned products & services
Develops, maintains, and executes the credit union’s strategic product & services, innovation growth roadmap in collaboration/partnership with marketing leadership, executive team and business line owners. Ensures the roadmap supports the credit union’s strategic business plan, organizational KPIs and product line owners’ plans and growth goals
Assists stakeholders in developing marketing plans, training content, and product & service policies and procedures
Qualification
Required
Associates degree, two-years equivalent education certification(s) in relevant subject matter areas
Three years related experience in financial services, data analytics and/or marketing
An equivalent combination of education and experience may also be considered
Preferred
Previous experience with a credit union highly desirable
Bachelor's degree
Company
First Credit Union
First Credit Union is a not-for-profit financial firm that provides credit cards, loans, personalized, member-priced products and services.
Funding
Current Stage
Growth StageRecent News
2024-11-26
Company data provided by crunchbase