Robert Half · 6 days ago
Public Relations Manager
LA Metro Area
Contract
Onsite
Mid, Senior Level
$65/hr - $70/hrRobert Half is partnering with a leading consumer technology brand to identify an experienced Public Relations Manager to support high-profile product and feature launches across its smart home ecosystem. This role focuses on earned media and product PR, requiring a seasoned PR professional to manage strategies and relationships for successful product launches.
ConsultingHuman ResourcesRecruitingSecurity
Responsibilities
Lead PR strategy for consumer product and feature launches, including announcement planning, risk assessment, timing strategy, and narrative development
Build and execute targeted media strategies, including developing the right reporter lists to drive high-impact coverage across consumer tech, AI, and innovation outlets
Pitch reporters proactively ahead of launches to secure coverage, briefings, reviews, and exclusives
Write all launch-related materials, including press releases, FAQs, media pitches, blog posts, and briefing documents
Support and help drive a product reviews program, coordinating outreach and materials to enable timely, accurate reviews
Develop and communicate consumer AI narratives, translating complex, technical features into clear, compelling stories that highlight innovation and customer value
Identify opportunities to drive momentum between launch moments, pitching trend stories, feature explainers, and narrative-led coverage when no hard news is attached
Maintain strong, day-to-day relationships with reporters and editors—comfortable picking up the phone, pitching live, and negotiating story angles
Partner cross-functionally with product, legal, and internal communications teams to ensure accuracy, alignment, and message discipline
Qualification
Required
Proven experience leading PR product launch strategies for consumer technology products or services
Demonstrated success working directly with reporters and media outlets to land earned coverage
Strong writing skills with experience authoring press releases, pitches, FAQs, and editorial-style blog content
Experience shaping and communicating AI or technically complex product narratives for non-technical audiences
Ability to independently manage multiple launches, deadlines, and media priorities in a fast-paced environment
Strong judgment around opportunity vs. risk when announcing new products and features
Comfort operating as a true PR practitioner—not marketing, demand gen, or brand campaigns
Preferred
Experience supporting hardware, smart home, or consumer electronics launches
Background working in high-visibility, fast-moving consumer tech organizations
Established relationships with consumer tech, AI, or innovation reporters
Company
Robert Half
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Founded in 1948
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
unknown1978-01-13IPO
Leadership Team
Keith Waddell
President and CEO
Paul Gentzkow
President and Chief Executive Officer, Talent Solutions
Recent News
EIN Presswire
2025-04-14
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