TransUnion · 2 weeks ago
Experiential Marketing Manager
Greater Chicago Area
Full-time
Hybrid
Senior Level, Lead/Staff
$127K/yr - $190K/yr
8+ years expTransUnion is a company that fosters professional development and encourages associates to take ownership of their careers. The Experiential Marketing Manager will be responsible for driving TransUnion’s presence at events through strategic planning and execution of impactful brand experiences and communications.
Credit BureauFinancial ServicesInformation TechnologyLegal
No H1B
Responsibilities
In partnership with the Marketing Strategy lead, develop the event strategy for priority conferences, tradeshows, and proprietary events, including evaluating event opportunities based on audience fit, business objectives, and brand alignment
Determine how the brand should “show up” across different event types (e.g., booth experience, hosted activities, hospitality moments)
Gather requirements and lead the development of comprehensive marketing briefs – defining scope, KPIs, target audiences, and tactics
Research and identify paid and earned speaking opportunities for executives and subject matter experts
Own the end-to-end submission process: abstract development, pitch materials, and follow‑ups
Build relationships with event organizers and industry associations to elevate visibility and thought leadership opportunities
Lead the development and execution of hosted experiences (VIP sessions, roundtables, fireside chats, partner events, etc)
Ensure experiential elements reflect a cohesive and polished brand presence
Develop communications plans including email campaigns, social promotion, and internal communications and briefings
Partner with internal teams and partners to capture customer and event insights for future content
Drive follow-up communications across owned marketing channels and sales touchpoints
Ensure event content is repurposed into other marketing assets
Drive collaboration across event managers, creative teams, partners, channel teams, marketing analytics, and campaign program managers to ensure seamless execution and delivery; Lead event kickoffs and weekly status meetings
Serve as the central point of coordination for event messaging, visuals, and experience design
Engage with Sales to ensure consistent pre-event outreach and post-event follow-up
Communicate with stakeholders and decision makers to gain alignment, secure approvals, and ensure transparency
Define KPIs for event performance (traffic, leads, speaking impact, engagement, press opportunities, post-event conversion, etc)
Analyze results to recommend improvements and drive continuous optimization under the guidance of the Marketing Strategist
Manage budget accruals and updates in coordination with finance, agency partners and channel resources
Build recap reports highlighting performance, insights, and other learnings
Qualification
Required
8+ years of demonstrated success in B2B event marketing required, experiential marketing integrated marketing, or related disciplines and familiarity with event tech platforms, CRM systems, and marketing automation tools
Ability to develop event experiences and activations including onsite brand experiences, marketing communications, speaking engagements and hosted activities aligned to overall marketing strategies, business objectives and growth goals
Ability to analyze performance data to inform future optimization and decisions
Ability to manage multiple activations, campaigns and events concurrently, meet deadlines and bring attention to details and priorities
Excellent communication and relationship building skills with the ability to clearly convey goals, messaging, and plans to internal teams and external partners
Strong writing skills with the ability to craft compelling speaker abstracts and event messaging
Ability to influence and collaborate across the organization proactively, with a willingness to accept delegated responsibility and work independently and in group settings
Ability to think critically, identify opportunities and solve challenges effectively
Bachelor's degree in marketing, communications or equivalent
Ability to travel and perform other related duties as required
Preferred
Focus on data/tech solutions in a B2B or agency environment is preferred
Benefits
Flexible time off for exempt associates
Paid time off for non-exempt associates
Up to 12 paid holidays per year
Health benefits (including medical, dental, and vision plan options and health spending accounts)
Mental health support
Disability benefits
Up to 12 weeks of paid parental leave
Adoption assistance
Fertility planning coverage
Legal benefits
Long-term care insurance
Commuter benefits
Tuition reimbursement
Charity gift matching
Employee stock purchase plan
401(k) retirement savings with employer match
Access to TransUnion’s Employee Resource Groups
Company
TransUnion
TransUnion provides total credit protection all in one place from credit alerts, credit reports and credit scores.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
$1.41B2018-04-26Post Ipo Debt· $1.4B
2015-06-25IPO
2014-10-16Series Unknown· $7.25M
Leadership Team
Christopher Cartwright
President and Chief Executive Officer
David Oliveira
Senior Vice President of Media Vertical Partnerships
Recent News
2026-02-03
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