Senior Specialist, Marketing, Media, & Communication (Local Resident/Partial Remote) - Strategic Communication & Branding jobs in United States
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The University of Texas Medical Branch · 3 days ago

Senior Specialist, Marketing, Media, & Communication (Local Resident/Partial Remote) - Strategic Communication & Branding

positionUnited States
timeFull-time
remoteRemote
senioritySenior Level
date7+ years exp

The University of Texas Medical Branch is seeking a Senior Specialist in Marketing, Media, and Communication to support its strategic priorities. This role involves developing and executing marketing plans, managing media relations, and enhancing awareness of UTMB's mission and services.

Responsibilities

Develops comprehensive communication plans related to a variety of institutional priorities, initiatives, events, and issues affecting the university
Partners with service line and clinical leaders to develop comprehensive marketing plans to support business development goals and growth initiatives within the service area
Increases awareness of UTMB and its mission through strategic media pitches, news releases, newsletter articles, one-pagers, and other communications
With the Director of Media Relations, serve as the official liaison to external news media for all UTMB activities; efforts include but are not limited to arranging interviews, responding to requests for information, and escorting media on UTMB property
Designs, develops, and produces collateral material to support marketing initiatives
Produces and distributes internal and external communications regarding emergencies and crises with potential to affect business operations and/or institutional reputation
Develops talking points/scripts, messages, presentations, background sheets, and other communications support materials for the President and other UTMB leaders, as appropriate
Reviews materials produced for executive leadership by others to ensure accuracy, proper tone/voice, and consistency with institutional style and message platforms
Ensures alignment with other marketing and communication department strategies and tactics
Translates complex scientific and medical information into engaging stories to support marketing efforts
Develops and maintains strong source networks throughout the institution in order to proactively pursue relevant stories in a timely manner
Writes for major institutional publications, as appropriate
Performs photography and videography tasks, as appropriate
Adheres to internal controls and reporting structure

Qualification

Public/media relationsStrategic communicationProject managementAP style proficiencyHealth care communicationAdobe Creative SuiteMicrosoft OfficePhotography skillsVideography skillsSocial media applicationsInterpersonal communicationAttention to detailProblem-solving

Required

Bachelor's degree with a minimum of seven years' experience in public/media relations, marketing, journalism, or related field
Portfolio competencies are required
Excellent written, oral, and interpersonal communication skills
Strong interviewing and fact-finding skills
Strong attention to detail and commitment to accuracy
High level of sensitivity to confidential information
Independent planning and problem-solving skills
Proven ability to maintain productivity and professionalism when working under multiple deadlines in a fast-paced, high-change environment
Comfort with electronic media, including web content-management system and social media applications
Ability to work effectively and directly with people at all levels of the institution
Strategic thinker with the ability to develop and implement supporting tactics
Consumer-level photography and video skills
Familiarity with Adobe Creative Suite and Microsoft Office applications
Familiarity with design principles

Preferred

Strong command of Associated Press (AP) style
Background in health care public relations or media relations in a university or academic health system setting
Strong experience in project management skills with the ability to handle multiple priorities under tight deadlines

Company

The University of Texas Medical Branch

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The University of Texas Medical Branch is a component of the University of Texas System located in Galveston, Texas
dateFounded in 1891
location
Galveston, Texas, USA
people-size10001+ employees
web-link
http://www.utmb.edu/

Funding

Current Stage
Late Stage
Total Funding
$35M
Key Investors
National Institute of Allergy and Infectious Diseases
2024-09-13Grant
2019-04-09Grant· $35M

Leadership Team

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Donna Sollenberger
EVP and CEO, Health System
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