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Perfect Game · 2 days ago

Performance Marketing Manager

United States

Full-time

Hybrid

Mid, Senior Level

5+ years exp

Perfect Game is the world’s largest elite youth baseball and softball platform and scouting service, producing over 9,800+ events each year. They are seeking a talented Performance Marketing Manager to architect strategic marketing campaigns, optimize digital marketing performance, and analyze campaign effectiveness to enhance customer engagement and conversion.

BaseballOutdoorsSports

Diversity & Inclusion

Responsibilities

Architect strategic marketing campaigns that span the full customer lifecycle - from awareness to conversion and retention

Design and execute test-and-learn strategies to optimize digital marketing performance across the funnel; with a focus on owned channels

Analyze campaign performance and user behavior to identify conversion bottlenecks and opportunities

Partner with business intelligence teams to ensure down-funnel attribution and tracking

Collaborate with brand, content, and digital teams to align messaging and creative with performance goals

Develop dashboards and reporting frameworks to track KPIs, ROI, and funnel health

Short-term and long-term roadmapping of paid ad budgets

Partner with product, marketing, and partnerships to ensure marketing efforts support lead quality and sales conversion

Generate process to improve SEO and brand awareness

Responsible for data and reporting accuracy through Google Pixel or other tracking tools

Collaborate with organic marketing resources to align product launches and consumer engagement opportunities

Stay up-to-date on all the best practices in the product and sports merchandising industry

Qualification

Performance marketingDigital marketingA/B testingEmail marketingMarketing attributionAnalytical skillsStakeholder managementUX principlesCustomer journey mappingCross-functional collaboration