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iFrog Marketing Solutions · 22 hours ago

Search Analyst II

United States

Full-time

Remote

Mid Level

iFrog Marketing Solutions is a digital marketing company that has evolved from its roots in the automotive industry. The Search Analyst II will plan, execute, and optimize search campaigns on Google and Bing, collaborating with various teams to drive traffic and conversions for over 30 partners.

AdvertisingContentMarketingSEOSocial Media Marketing

No H1B

Responsibilities

Collaborate daily with Accounts, Performance, and Business Operations teams to support partner goals and campaign execution

Plan, launch, and optimize paid search campaigns for a portfolio of 30+ partners, ensuring campaigns are strategically aligned and executed on schedule

Manage and optimize Google Merchant Center, including inventory feeds and compliance, to maintain campaign health and prevent disapprovals

Execute and optimize Google Vehicle Listing Ads (VLA) and Performance Max campaigns using industry best practices

Conduct campaign pre-planning, including keyword research, audience targeting, landing environment evaluation, and territory mapping

Monitor campaign performance to ensure keywords, ad copy, extensions, and territory maps remain relevant and effective

Oversee budgets through regular reviews, adjustments, and proactive escalation of significant over- or under-spend

Recommend paid search budgets aligned with partner objectives and performance needs

Analyze performance data and document key wins, optimization efforts, and areas of opportunity

Execute weekly account priorities and deliverables with accuracy and consistency

Test, monitor, and refine paid search tactics to improve performance and efficiency

Support cross-platform execution as needed

Provide mentorship and strategic support to team members and contribute to departmental leadership

Stay current on SEM platforms, tools, and industry trends

Perform all other duties as assigned by iFrog Leadership

If a local iFrog employee, the ability to work on a hybrid 3+2 office/work-from-home model (5 days at the office for the initial 90 days)

Stay informed on emerging technologies and trends related to paid search and digital marketing best practices to help contribute innovative and strategic ideas to the team

Work with and understand outside platforms like Basis and DEP units, and effectively coordinate cross-platform campaigns

Stay up to date with the most current Google trends, updates, and algorithm changes, and proactively incorporate them into SEM and SEO strategies

Collaborate with the Search Director and other stakeholders to align SEM and SEO strategies with overall marketing and business objectives

Provide guidance and support to team members, including training on SEM platforms, Google trends, and new product features

Foster a collaborative and innovative team environment, encouraging knowledge sharing and staying ahead of industry developments

For automotive clients, understand key factors such as inventory, incentives, and sales events to ensure paid search tactics are aligned with partner goals

Qualification

Google AdsGoogle AnalyticsGoogle Merchant CenterAutomotive industry knowledgeProject managementMarketing metrics analysisGoogle SuiteMacOSOrganizational skillsTime managementTeam collaboration

Required

Bachelor's degree or work equivalent

Working knowledge of the automotive industry

Google Ads and Google Analytics certifications (may be obtained within 1 year of hire date)

Proficient with Google Merchant Center to manage product feeds and optimize product listings for Google Shopping campaigns

Willingness to understand and explore new Google products and features as they are released, and evaluate their potential for improving SEM and SEO performance

Strong organizational skills and attention to detail

Strong time management skills with a proven ability to meet deadlines

Experience in managing multiple projects and deadlines

Demonstrated ability to effectively work collaboratively with a team