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Fingerpaint Group · 1 day ago

Senior Media Planner

Cedar Knolls, NJ

Full-time

Hybrid

Mid, Senior Level

4+ years exp

Fingerpaint Group is a healthcare and wellness advertising agency driven by a collective spirit of possibility. As a Senior Media Planner, you will develop and execute media strategies, manage campaigns, and mentor junior team members while ensuring effective communication and performance optimization for clients' goals.

AdvertisingBrand MarketingWeb Design

Growth Opportunities

Responsibilities

Demonstrates knowledge of client strategy and goals and is responsible for mapping media objectives to tactical executions through planning, creative strategy, campaign management, and ongoing optimizations

Conduct audience research using first- and third-party research tools to understand audience consumption habits and preferences, and leverage knowledge of the vendor landscape to identify channels that will reach and engage the target audience

Oversees and manages the planning process inclusive of developing cross-channel request for proposals (RFPs), evaluating proposals for completion, accuracy, and relevance, and conducting partner rate and added-value negotiations to maximize efficiencies. Presents media plan recommendations to client teams

Oversees trafficking, site tagging, pixeling, and performs quality assurance for all ad placements in-market

Ensures accuracy of plan details, media buy authorization, and insertion orders within buying tools and budget trackers

Acts as day-to-day point-of-contact both internally and externally, serving as the main POC for media projects relating to plan oversight, campaign management, creative development, and ad hoc requests

Collaborates with reporting and analytics teams; responsible for the development of reporting insights, such as campaign trending and metrics; assists in performance campaign analysis; identifies optimization opportunities

Well-versed in the vendor landscape, contributes to agency point-of-views (POVs), builds and maintains strong relationship with vendor partners, and keeps abreast of the latest offerings in the pharmaceutical marketing and digital media space to advance clients, internal teams, and direct reports

Oversees the work of an Associate Media Planner by owning status documents and deliverables, ensuring tasks are completed, and setting and managing career progression goals

Qualification

Media planningMedia buyingPharmaceutical industry experienceMicrosoft OfficeAudience researchCampaign metrics analysisVendor landscape knowledgeThird-party researchCritical thinkingProblem-solvingCollaboration

Required

Minimum of 4 years of media planning and buying experience within the pharmaceutical industry across HCP and DTC required

Expert understanding of media buying and planning, including a strong knowledge of the vendor landscape for both traditional and digital and across tactics (e.g., programmatic, endemic, EHR, point-of-care) to help develop consideration set for planning and new opportunities for clients

Understands media principles, channel strategies, targeting nuances, and partners in the pharmaceutical space, and continues to learn and apply strategies

Ability to translate campaign metrics into actionable insights and optimizations

Ability to operate individually and as part of a larger team

Accustomed to working in a fast-paced collaborative environment and manage multiple projects effectively to deliver high-quality work

Exceptional critical thinking and problem-solving abilities

Highly proficient in Microsoft Office, including Excel, PowerPoint, and specific industry tools and technology (e.g., CM360, Mediaocean)

Experience leveraging third-party research (e.g., Kantar) to inform media recommendations