Specialist SEM & Paid Search jobs in United States
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Dotdash Meredith · 1 week ago

Specialist SEM & Paid Search

Dotdash Meredith is a leading media company, and they are seeking a Specialist SEM & Paid Search to manage pay-per-click campaigns to enhance online visibility and drive traffic. This role involves planning, optimizing, and analyzing paid search and social media campaigns for clients, requiring both strategic and tactical skills across the campaign lifecycle.

AdvertisingDigital MediaPrinting

Responsibilities

Manage the day-to-day search marketing and social campaigns across multiple platforms (Google, Yahoo/Bing, Facebook, Twitter, etc.)
Develop recommendations and strategy designed to meet the goals provided in RFPs, including budget forecasting, creative insights, estimated delivery, and other relevant components
Building and launching social campaigns in the PMD platform and search campaigns in Google AdWords/Bing Ads
Quality control trafficking creative and ad tags using 3rd party ad server tools
Manage bids and budgets across campaign flights to ensure cost efficiency and fulfillment
Compile keyword lists and generate/edit ad copy and ad groups; leverage tech platforms to provide specialized reporting and strategy recommendations; stay up-to-date on latest platform changes, new channels, competitive landscape, and best practices, work across digital departments to strategically think about paid search & social within the media mix and help teams define tactical game plans to set social strategies and SEM media plans to address client needs. All other duties assigned

Qualification

Google AdWordsBing AdsGoogle AnalyticsFacebook Ads ManagerPaid search experiencePaid social media experienceProject managementTime managementVerbal communicationWritten communicationAttention to detail

Required

Bachelors Degree in Business, Communications, Marketing or related field and/or equivalent, relevant work experience
1-3 years minimum of proven experience in paid search and/or paid social media, with a demonstrated success in working with other departments to develop multi-faceted digital strategies
Experience working with industry tools (Google AdWords, Bing Ads, Google Analytics, Facebook Ads Manager, Facebook Business Manager, SnapAds, Pinterest For Business)
Up-to-date with the latest trends and best practices in paid search and paid social media
Must be a self-driven multi-tasker who's comfortable working in a fast-paced, deadline-driven environment
Must have excellent verbal and written communication skills, demonstrate a high degree of professionalism, and show strong attention to detail
Excellent analytical, organizational, project management and time management skills

Benefits

Medical
Dental
Vision
Prescription drug coverage
Unlimited paid time off (PTO)
Adoption or surrogate assistance
Donation matching
Tuition reimbursement
Basic life insurance
Basic accidental death & dismemberment
Supplemental life insurance
Supplemental accident insurance
Commuter benefits
Short term and long term disability
Health savings and flexible spending accounts
Family care benefits
A generous 401K savings plan with a company match program
10-12 paid holidays annually
Generous paid parental leave (birthing and non-birthing parents)
Voluntary benefits such as pet insurance
Accident
Critical and hospital indemnity health insurance coverage
Life and disability insurance

Company

Dotdash Meredith

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Dotdash Meredith is a digital and print media company that reaches a vast audience through its diverse portfolio of iconic brands.

Funding

Current Stage
Late Stage
Total Funding
$400M
2025-06-05Debt Financing· $400M

Leadership Team

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Neil Vogel
CEO
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Tim Quinn
CFO
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Company data provided by crunchbase