KPRC · 1 week ago
Audience Growth Strategist
Houston, TX
Full-time
Onsite
Mid LevelKPRC 2 is looking for a digital-first strategist who wants to help shape the future of journalism in a social-first landscape. In this collaborative role, you will build and execute platform-specific strategies to enhance audience engagement and ensure content reaches Houstonians through various digital platforms.
News
Hiring Manager
Estrella G.
Responsibilities
Build and execute platform-specific strategies for Facebook, Instagram, YouTube, X, TikTok, and streaming
Craft headlines, thumbnails, captions, and packaging that drive reach and engagement
Use insights dashboards to guide decisions
Identify real-time opportunities during breaking news or high-interest events
Collaborate daily with producers, reporters, photographers, and digital editors
Test new formats, trends, hooks, and workflows to improve performance
Train the newsroom in the best practices with simple, usable guidance
Qualification
Required
Bachelor's degree in journalism, communications, or marketing, or equivalent experience
Experience in digital content strategy, audience growth, or social-first storytelling (news/media experience a plus)
Strong platform fluency across Facebook, Instagram, YouTube, TikTok, and X
Comfortable using analytics tools (Domo, Chartbeat, YT Studio, Meta, etc.) to guide decisions
Excellent writing, editorial judgment, and headline/caption packaging skills
Skilled in short-form video editing and creating simple graphics (Adobe Creative Suite or Canva)
Preferred
Passion for local news and familiarity with the Houston audience is a plus
Company
KPRC
Graham Media Group is THE authentic, accessible, local voice passionately informing and celebrating our communities.
Founded in 1994
51-200 employees
Funding
Current Stage
Growth StageRecent News
2025-10-09
Company data provided by crunchbase