50Floor · 1 week ago
Marketing Communications Manager
United States
Full-time
Remote
Mid Level
$70K/yr - $85K/yr
3+ years exp50Floor is a company dedicated to providing quality flooring at affordable prices, seeking a Marketing Communications Manager to oversee their marketing communications in HubSpot. The role focuses on building and optimizing email and SMS campaigns, managing deliverability, and coordinating marketing efforts to support business goals.
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Responsibilities
Take full ownership of HubSpot email + SMS marketing: build, launch, and maintain workflows, campaigns, and audience logic
Stand up/refresh lifecycle messaging across key moments (engagement, nurture, re-engagement, missed appointments, win-back, etc.)
Build segmentation strategy and governance (lists, properties, event triggers, suppression logic, frequency rules)
Establish QA process for every send and automation (links, tokens, personalization, consent/compliance basics, send timing, exclusions)
Implement reporting + dashboards for email/SMS performance (deliverability, CTR, conversion contribution, opt-out rates, list growth, attribution inputs)
Create a sustainable operating system: templates, naming conventions, testing framework, documentation
Build, send, and optimize HubSpot email and SMS campaigns and automated workflows
Own deliverability and list health: suppression strategy, engagement management, hygiene processes, and monitoring
Manage creative + copy execution for HubSpot communications (briefing, editing, assembly, testing, final QA)
Run ongoing experimentation (subject lines, offers, timing, segmentation, message sequencing) and report outcomes
Coordinate intake and prioritization of messaging requests across marketing + call center, ensuring communications support business goals
Manage day-to-day coordination across marketing and call center teams to ensure campaigns are launched accurately and on schedule
Oversee campaign approvals, ad control requests, and cross-department communication
Maintain project trackers, templates, and process documentation to improve speed and consistency
Support and help manage affiliate campaigns through Impact: tracking, reporting, payouts, and partner coordination
Produce recurring and ad hoc reporting using HubSpot, GA4, and Tableau (or equivalent BI)
Provide insights and recommendations based on performance trends
Track spend, reconcile invoices, and coordinate with accounting on monthly marketing reporting
Support organic social activity as needed (scheduling, moderation), without making it a primary focus
Qualification
Required
3-6 years in marketing operations, lifecycle marketing, marketing automation, or campaign execution
Strong hands-on HubSpot experience required: workflows/automation, segmentation, lists, reporting, and campaign execution
Demonstrated experience owning email + SMS programs end-to-end (build → QA → launch → optimize)
Strong project management and operational discipline (templates, documentation, process)
Comfort with data and performance analysis; ability to translate results into changes
Preferred
Experience with Impact, GA4, Tableau, Google Ads, and Meta Business Manager
Proficient with tools such as ClickUp, Jira, Asana, or similar
Bachelor's degree in Marketing or related field preferred, comparable professional experience will be considered
Benefits
Premium 401k Investment Plan with a dollar for dollar 3% match
Medical Insurance with several plan options including a Health Savings Account
Prescription Drug Coverage
Dental Insurance
Vision Insurance
Life Insurance and AD&D
Short-term & Long-term Disability
Ancillary Insurance for Accident, Critical Illness, Long-term dependent care, and more...
Paid Holidays
Vacation time that grows with years of service
An employee discount purchasing program
Company
50Floor
50 Floor is a flooring company with more than four decades of combined experience.
501-1000 employees
Funding
Current Stage
Late StageLeadership Team
Darnell T. Williams
HR Business Partner- Payroll & Benefits
Zavhyn L.
Human Resources Business Partner
Company data provided by crunchbase