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Crane Authentication (NXT) · 7 hours ago

Inside Sales Representative

Lancaster, PA

Full-time

Onsite

Mid Level

3+ years exp

Crane Authentication is a leading provider of security and authentication solutions, and they are seeking a dynamic Inside Sales Representative to join their sales team. The successful candidate will generate and qualify leads, manage smaller accounts, and utilize outreach strategies to expand the customer base and drive revenue growth.

Business DevelopmentCyber SecuritySecurity

Responsibilities

Execute sales campaigns to identify and qualify leads with potential new clients; contribute to the development of target customer lists by working together with Marketing, Product Management, Sales Enablement and Sales functions

You will gain the opportunity to manage and nurture smaller key accounts, ensuring their awareness of the full suite of Crane Authentication products and services across the physical and digital range

Conduct phone calls and send emails to prospective clients, effectively communicating our value proposition and generating interest

Maintain an organized pipeline of leads, ensuring timely follow-ups and capture customer feedback to enable refinement of the campaign messaging and strategies

Work closely with the marketing team to align on campaign strategies and with the sales team to hand off qualified leads for values in excess of pre-agreed value

Take leads below pre-agreed values from identification through qualification, quote and close

Utilize CRM tools to track activities, leads, and opportunities. Ensure all interactions are logged and information is up-to-date

Meet and exceed monthly and quarterly targets for lead generation and conversions

Stay informed about industry trends, competitive landscape, and client needs to tailor outreach strategies effectively

Provide regular reports on lead generation activities, campaign effectiveness, and sales performance to senior management

Qualification

Lead GenerationAccount ManagementCRM ManagementSales Pipeline ManagementMarket ResearchPerformance MetricsCollaborationCommunication Skills

Required

Minimum of 3+ years in an inside / internal sales or lead generation role, preferably within the Authentication and Brand Protection market, or in a comparable solution based sales environment