Mizuho OSI · 2 weeks ago
Downstream Product Marketing Manager
Union City, CA, US, 94587-1234
Full-time
Onsite
Mid Level
$126K/yr - $155K/yr
3+ years expMizuho OSI is a world-leading manufacturer of specialized surgical tables for spine and hip surgeries. The Downstream Product Marketing Manager will create and implement marketing campaigns to grow the market for the spine product portfolio, focusing on brand awareness and product adoption while collaborating with internal stakeholders.
BiotechnologyHealth CareManufacturing
Responsibilities
Create and execute marketing plans, campaigns, and activities for the Spine portfolio and its respective market segments(s) to grow market share. Present and communicate marketing plan to the Executive team, and once approved, throughout the organization as appropriate. Ensure that the marketing plan is aligned with the company goals and strategy
Develop and maintain a deep understanding of the surgical patient positioning market for spine surgery, including trends, customer needs, and the competitive landscape to craft and refine go-to-market (GTM) approaches
Actively track market data, analyze and adjust marketing strategies/tactics to successfully address evolving market needs. Translate the voice of our customer (VOC) into compelling messaging and marketing campaigns
Coordinate product launch plans, ensuring seamless execution with Sales, R&D, Clinical, Marketing, and Operations teams
Manage program budgets
Develop content to communicate the value proposition, supporting points, and reasons to believe for target customers
Represent the organization at industry meetings and events, sales training, and customer visits
Drive brand awareness on an ongoing basis
Identify and develop relationships with Key Opinion Leaders for speaking engagements at conferences, product testimonial videos, or educational tools
Work independently and in a team environment; manage multiple projects, influence, and collaborate with cross-functional teams to develop, execute programs, and drive the product development processes
Lead the development of support material, advertising, and collateral tools in collaboration with the marketing team and outside agencies. Ensure projects are delivered on time and within budget
Ensure all Marketing Materials meet company-approved branding standards and trademark guidelines
Develop business plans and product positioning in the assigned marketplace
Adhere to hospital protocols and vendor credentialing requirements
Travel within the U.S. and internationally as needed
Complete and submit accurate expense reports according to the Expense Policy
Adhere to product FDA online marketing guidelines in all material created and posted. In addition, adhere to applicable GMP and ISO 13485 processes and procedures
To understand Mizuho OSI’s business objectives and the relationship between the Department and those objectives; to support and follow the Corporate Vision, Mission & Values Statements, to maintain the services and quality levels set by Mizuho OSI, and to continually enable Mizuho OSI to be a great place to work
To Understand, follow and support Mizuho OSI’s internal Quality System policies, procedures and work instructions including but not limited to applicable external regulations (21 Code of Federal Regulations Part 820 Quality System Regulations and applicable International Standards)
Help create an ongoing effort to improve the Company and the Department through personal action and by contributing ideas to support the Department and Company’s continuous improvement efforts
Perform other duties and responsibilities as assigned
Qualification
Required
A minimum of 3 years of experience in Medical Device Marketing
BA/BS required, MBA preferred
Experience in a hospital environment is required
Experience translating customer insights into actionable plans & tools, with a disciplined approach to messaging, content, and campaign development
Expertise in creating relevant marketing content in highly regulated healthcare industry
Excellent marketing plan development and implementation skills and experience, including product positioning and target segmentation
Digital marketing experience and familiarity with systems such as marketing automation (e.g., Pardot), SalesForce.com, social media, and sales enablement (e.g., Seismic)
Excellent project management skills
Effective communication and interpersonal skills within the department and across functional areas of the organization
Excellent Computer Skills, including Microsoft products of Word, Excel, PowerPoint, and Teams
Ability to clearly express oneself verbally in English (additional languages also preferred) effectively with Team Members and other business contacts courteously and professionally
Ability to express oneself clearly and effectively in English through written means, to properly use grammar, punctuation, vocabulary, and correct spelling
Ability to work independently and in a team environment; manage multiple projects, influence, and collaborate with cross-functional teams to develop and execute programs
Excellent facilitation skills, including the ability to create presentations and facilitate effective group presentations. Must effectively present materials internally, externally, and at senior levels, including Executives
Ability to effectively make formal and informal product presentations to individuals and large groups, including physicians, RNs, and other OR staff
Ability to identify and understand issues, problems, and opportunities, using effective approaches to choose a course of action or develop solutions
Ability to develop and sustain productive customer relationships; actively seeking information to understand and address customers' needs
Ability to represent the Company professionally, creating positive interactions that lead to additional sales and the success of the Company
Ability to maintain the confidentiality of highly sensitive information
Ability to function in an operating room environment and attend surgical procedures
Ability to travel overnight (30%) with some weekend travel within the United States and internationally
Preferred
Preference given to candidates with experience in B2B marketing to clinicians (surgeons, physician assistants, nurses and others), OR managers, supply chain, risk managers, and c-suite for hospitals and ASCs in Orthopedic, Spine Surgery, and Pressure Injury Prevention
Benefits
Comprehensive benefits package
Potential annual bonus
Company
Mizuho OSI
Mizuho OSI is a medical devices company offering specialty surgical tables and reusable medical products.
201-500 employees
H1B Sponsorship
Mizuho OSI has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (6)
2024 (8)
2023 (2)
2022 (8)
2021 (1)
2020 (4)
Funding
Current Stage
Growth StageRecent News
Company data provided by crunchbase