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Exhibit Concepts, Inc. · 3 days ago

Marketing Manager - Campaign & Events

Vandalia, OH

Full-time

Hybrid

Senior Level

7+ years exp

Exhibit Concepts, Inc. is seeking a Marketing Manager to develop and execute strategic marketing plans that drive customer engagement and retention. This role involves collaborating with senior leadership, managing multi-channel campaigns, and optimizing marketing processes using technology and analytics.

ConsultingEventsSocial Media

Comp. & Benefits

Hiring Manager

William S.

Responsibilities

Develop annual and quarterly marketing plans aligned with business objectives for assigned lines of business

Define positioning strategies and ensure alignment with target audience needs and market trends

Collaborate with leadership to set measurable goals, budgets, and performance benchmarks

Conceptualize and implement multi-channel campaigns across the customer lifecycle

Manage end-to-end execution for channels including email, direct mail, advertising, events, and digital platforms

Ensure creative briefs and messaging adhere to brand standards and business objectives

Leverage marketing automation, CRM tools, and analytics platforms to enhance campaign efficiency

Develop and optimize lead nurturing workflows to increase conversion and retention

Maintain reporting dashboards and extract actionable insights for continuous improvement

Partner with Sales to ensure readiness for campaign execution and provide on-brand materials

Guide external agencies and vendors to deliver creative and media assets that meet strategic goals

Present strategies, deliverables, and results to senior leadership and internal teams

Gather customer insights and monitor industry trends to inform marketing strategies

Recommend innovative tactics and emerging technologies to maintain competitive advantage

Qualification

Integrated marketing plansMarketing automationCRM toolsCampaign executionMarket intelligenceAnalytical skillsCommunication skillsLeadership abilitiesCollaboration abilitiesTime managementOrganizational abilities

Required

Bachelor's degree or M.B.A. ideally in Marketing, Business, or Communications, and a minimum of 7 years related industry experience; or an equivalent combination of education and experience

Proven success in developing integrated marketing plans and campaigns

Experience with marketing automation and CRM tools

Intimate understanding of traditional and emerging marketing channels

Excellent communication, leadership, and collaboration abilities

Extensive knowledge of marketing strategies, channels, and branding

Strong time management, budget management, and organizational abilities

Analytical skills to forecast and identify trends and challenges

Familiarity with the latest trends, technologies, and methodologies in marketing technology, media, web, digital, etc