PGA TOUR Superstore · 6 days ago
Manager, SEO
Store Support Center - Roswell, GA
Full-time
Onsite
Senior Level
7+ years expPGA TOUR Superstore is the nation’s leader in specialty golf retail, seeking a modern Manager of SEO to redefine organic discovery in the era of AI and Generative Search. This role involves managing and executing organic growth initiatives, blending technical SEO and content strategy to enhance visibility and authority in search results.
E-CommerceGolfSportsTennis
Responsibilities
Develop and lead a modern SEO strategy optimized for both traditional search engines and AI-driven discovery ecosystems (SGE, ChatGPT, Perplexity, Bing Copilot, etc.)
Understand how generative search surfaces content, entities, and expertise—and help position PGA TOUR Superstore as an authoritative voice in golf
Partner with content, merchandising, and creative teams to develop conversational, context-rich content aligned with how golfers ask questions and seek advice
Stay ahead of evolving search algorithms, AI training sources, and emerging best practices for discoverability in generative experiences
Partner with developers and agency teams to ensure technical SEO best practices, including site speed, crawlability, and metadata optimization
Implement schema markup and structured data strategies that enhance visibility in both traditional and AI-driven search results
Maintain and evolve product, service, and content taxonomies to strengthen entity recognition and search relevance
Collaborate with brand storytelling and merchandising teams to produce authoritative, experience-driven content—from buying guides and expert tips to brand features and event recaps
Leverage E-E-A-T principles (Experience, Expertise, Authoritativeness, Trustworthiness) to enhance the retailer’s digital credibility
Create a framework to identify and amplify golf expertise (fitters, instructors, ambassadors) as first-party brand voices that resonate in AI search contexts
Collaborate with agency partners on strategy, execution, and reporting for local visibility to ensure store information, hours, and services remain accurate and optimized
Work cross-functionally with retail operations, customer experience, and brand teams to align listings updates, reputation management, and localized content opportunities
Define KPIs across traditional SEO metrics (organic sessions, CTR, conversion rate) and emerging SGE visibility signals
Build dashboards that connect organic discovery to omni-channel sales—both online and in-store
Conduct experimentation around AI-generated snippets, summaries, and entity recognition to future-proof visibility
Coordinate between internal teams (content, development, creative) and vendors to ensure projects are aligned, executed efficiently, and measured accurately
Qualification
Required
7+ years of experience in SEO, with proven success driving growth in retail, eCommerce, or lifestyle brands
Deep understanding of search behavior, structured data, and the evolving landscape of AI and Generative Search
Experience collaborating with content, UX, and technology teams to deliver SEO and content excellence
Proficiency in tools such as Google Search Console, SEMrush, Ahrefs, Screaming Frog, Brightedge and emerging SGE/AI visibility platforms
Strong analytical mindset with the ability to translate data and insights into actionable growth strategies
Curiosity and enthusiasm for the future of search, and for helping golfers discover new ways to connect with the game
A modern SEO mindset rooted in data, powered by curiosity, and ready for the AI-driven future
A balance of technical depth and creative instinct
A love for golf—or at least for connecting passion-driven communities to products and expertise that elevate their experience
Company
PGA TOUR Superstore
PGA TOUR Superstore is the official online store of the PGA TOUR which sells golf and tennis items. It is a sub-organization of AMB Group.
1001-5000 employees
Funding
Current Stage
Late StageTotal Funding
$9M2011-05-09Series Unknown· $9M
Leadership Team
M
Matthew Prater
Chief Financial Officer
Recent News
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