TD · 2 days ago
Associate Digital Marketing Manager (US)
Mount Laurel, NJ
Full-time
Onsite
Mid, Senior Level
$34.75/hr - $56.50/hr
5+ years expTD is one of the world's leading global financial institutions, and they are seeking an Associate Digital Marketing Manager. This role will lead and manage key digital marketing projects and campaigns, ensuring alignment with the brand and community marketing organization.
BankingFinanceFinancial ServicesWealth Management
Responsibilities
Leads/manages moderately to complex key project plans/planning, and/or campaigns within the digital, social, and content marketing space
Responsible for supporting internal and/or external consulting and advisory services for businesses or functions within own portfolio
Applies best practices to implement process, product or service improvements
Acts as a subject matter expert within their own area of specialty or as a resource for others
Leads projects of moderately to complex risk and resource requirements; may lead end-to-end processes or functional programs
Contributes to setting standards within area of expertise
Solves complex problems requiring analysis of multiple variables, including consultation with multiple stakeholders
Uses advanced methods to contribute to new solutions and recommend standards against which others will operate
Impacts a range of functional programs and operations across own and related teams
Interprets guidelines, standards, policies and results of analysis to inform decision making at senior levels
Builds stakeholder alignment in leading projects and activities; may provide process and subject matter advice at senior levels
Works independently as the senior technical lead and guides others within area of expertise
Identifies and leads problem resolution for complex issues at all levels
Acts as a champion for all things digital marketing within own portfolio and/or area of expertise
Leads and/or manages the development and delivery of digital marketing capabilities, project fulfilment, and/or change management/communication
Helps to develop strategy (e.g., in relation to personalization and/or product roadmaps) with relevant stakeholders
Reviews reporting and data to identify key areas of improvement, collaborating with internal/external business partners for improved operational strategy/effectiveness
Assists with the development of processes/operational structure in support of real-time data acquisition (internal and/or external), synthesis, and communication
Prepares and distributes relevant reports to stakeholders, based on project need
Ensures respective programs/policies/practices are well managed, meet business needs, comply with internal and external requirements, and align with business priorities
Participates in cross-functional/enterprise/initiatives as a subject matter expert helping to identify risk/provide guidance for complex situations
Conducts internal and external research projects; supports the development/delivery of presentations/communications to management or broader audience
Conducts meaningful analysis at the functional or enterprise level using results to draw conclusions, make recommendations, assess the effectiveness of programs/policies/practices
Monitors service, productivity and assesses efficiency levels within own function and implements continuous process/performance improvements where opportunities exist
Leads/facilitates and/or implements actions/remediation plans to address performance/risk/governance issues
Actively manages relationships within and across various business lines, corporate and/or control functions and ensures alignment with enterprise and/or regulatory requirements
Qualification
Required
Undergraduate degree and/or relevant professional certifications, designations, or equivalent required
5+ years relevant experience
Proficient knowledge of multiple marketing disciplines, strategy development, consulting principles, lines of businesses supported, banking industry, and product/customer markets
Knowledge of current and emerging competitor and market trends
Knowledge of risk management environment, standards and regulations
Ability to manage a budget and work within the constraints of that budget
Ability to lead, plan, implement and evaluate program/project activities to ensure completion of initiatives
Ability to exercise sound judgement in making decisions
Ability to communicate effectively in both oral and written form
Ability to work collaboratively and build relationships
Skill in using computer applications including MS Office
Ability to analyze, organize and prioritize work while meeting multiple deadlines
Ability to work successfully as a member of a team and independently
Ability to handle confidential information with discretion
Preferred
Gather, analyze and organize marketing data to identify trends and insights
Track and report on campaign, media, and creative performance
Develop dashboards, reports, and presentations for stakeholders
Conduct marketing research and competitive analyses
Collaborate with other teams across marketing to support strategic initiatives
Use data to recommend improvements to targeting, messaging, and channel allocation
Work with the head of brand marketing to develop and implement our Brand Measurement Framework to further develop our measurement activities
Ownership of measurement development and in-platform activities to further our brand media and creative campaigns
Work closely with marketing governance teams for any workstreams to ensure compliance documentation
Benefits
Health and well-being benefits
Savings and retirement programs
Paid time off (including Vacation PTO, Flex PTO, and Holiday PTO)
Banking benefits and discounts
Career development
Reward and recognition
Company
The Toronto-Dominion Bank & its subsidiaries are collectively known as TD Bank Group (TD).
10001+ employees
Funding
Current Stage
Late StageTotal Funding
$65MKey Investors
U.S. Department of the Treasury
2023-10-03Grant· $65M
Leadership Team
Brian Jacobson
Chief of Staff to the CEO, TD Bank, America's Most Convenient Bank
F
Foster Glenn
SVP, Chief Information Security Officer
Recent News
Investment News
2026-01-16
2026-01-16
2026-01-11
Company data provided by crunchbase