Market America, Inc. · 1 day ago
Digital Communications Manager
Greensboro, NC
Full-time
Onsite
Senior Level
5+ years expMarket America, Inc. is a global product brokerage and internet marketing company specializing in one-to-one marketing. They are seeking a Digital Communications Manager to lead the strategy and execution of customer communications, focusing on enhancing engagement and driving conversions across multiple channels.
E-CommerceMarketingOnline PortalsRetail
No H1B
Responsibilities
Lead the strategic vision and execution roadmap for customer communications via email, SMS, and push
Build customer lifecycle frameworks: onboarding, nurture, upsell/cross-sell, win-back, loyalty
Partner cross-functionally with brand, CRM, creative, and product teams to align communications with business goals
Own end-to-end campaign management: strategy, copy, creative briefing, testing, deployment, QA, and performance analysis
Build and optimize automated campaigns via Maropost or equivalent (welcome flows, browse abandonment, post-purchase, etc.)
Implement and monitor A/B and multivariate testing with actionable reporting
Define KPIs (open, click-through, conversion, LTV, opt-out) and report weekly/monthly insights to senior leadership
Leverage segmentation and behavioral data to inform personalization and targeting
Stay at the forefront of emerging trends in email deliverability, AI-driven messaging, and compliance (e.g., GDPR, CAN-SPAM)
Explore new engagement tools and pilot innovative formats like interactive emails or AMP for Email
Qualification
Required
5–7+ years of experience in email marketing, ideally with an e-commerce or marketplace brand
Proven success scaling email programs that directly influenced revenue growth
Mastery of tools like Maropost, Mailchimp, Bluecore, Klaviyo, Iterable, or similar (experience migrating tools a plus)
Skilled at writing brief but impactful subject lines, CTAs, and lifecycle messaging
Strong analytical skills with an experimentation mindset
Comfortable collaborating with designers, developers, and data teams
Lead the strategic vision and execution roadmap for customer communications via email, SMS, and push
Build customer lifecycle frameworks: onboarding, nurture, upsell/cross-sell, win-back, loyalty
Partner cross-functionally with brand, CRM, creative, and product teams to align communications with business goals
Own end-to-end campaign management: strategy, copy, creative briefing, testing, deployment, QA, and performance analysis
Build and optimize automated campaigns via Maropost or equivalent (welcome flows, browse abandonment, post-purchase, etc.)
Implement and monitor A/B and multivariate testing with actionable reporting
Define KPIs (open, click-through, conversion, LTV, opt-out) and report weekly/monthly insights to senior leadership
Leverage segmentation and behavioral data to inform personalization and targeting
Stay at the forefront of emerging trends in email deliverability, AI-driven messaging, and compliance (e.g., GDPR, CAN-SPAM)
Explore new engagement tools and pilot innovative formats like interactive emails or AMP for Email
Preferred
Proficient use of MS Office programs: Word, PowerPoint and Outlook
Above moderate level of proficiency in MS Excel
High energy level, comfortable performing multifaceted strategic projects in conjunction with day-to-day tactical activities
Ability to get along and work with diverse personalities; tactful, mature, flexible
Above moderate to high levels in reading comprehension, writing, and speaking in English; active listening; attention to detail; critical thinking; mathematics, creative problem solving; complex problem solving; and judgment
Benefits
Health
Dental
Vision
Life
Short and long-term disability insurance
A 401(k) retirement plan with company match
An on-site health clinic
Company
Market America, Inc.
About Market America Worldwide | SHOP.COM Market America Worldwide | SHOP.COM is an award-winning global e-commerce and product brokerage company that specializes in one-to-one marketing and is the creator of the Shopping Annuity®.
501-1000 employees
Funding
Current Stage
Late StageLeadership Team
Loren Ridinger
Chief Executive Officer
Joe Bolyard
Executive Vice President International Developmenet
Recent News
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