Target · 2 days ago
Senior Analyst, Guest & Market Insights - Roundel Performance & Insights
Minneapolis, MN
Full-time
Hybrid
Mid, Senior Level
$87K/yr - $156K/yr
4+ years expTarget is a leading retail company focused on helping families discover the joy of everyday life. They are seeking a Senior Analyst for the Guest & Market Insights team to provide innovative insights that help advertisers understand and optimize their media investments while deepening their understanding of Target guests.
CommunitiesE-CommerceRetailShopping
Responsibilities
Empower clients and client-facing teams to effectively utilize our Value Add menu, deploying the right method for the business question at hand, included but not limited to: Rest of Market Sales Lift Studies, Brand Lift Studies, A/B Testing, Surveys, User interviews, Social Listening, and Shopalongs
Identify opportunities for us to grow our Value Adds with new Quantitative and Qualitative methodologies rooted in client feedback and competitive intelligence. Drive adoption of new methods through collaboration with internal partners/external vendors, training, and collateral
Own project pipeline, timelines, and budget tracking in your areas of expertise. Thought partner to Sr Manager on long term strategic planning
Qualification
Required
Four-year degree or equivalent experience
4+ years of relevant Digital Media, Agency, Marketing or Retail experience
Strong Consultant – Ability to distill ambiguous or complex requests into achievable and insightful learning plans for clients
Mixed Methods Minded – Confident leading generative and evaluative research projects independently
Change Agent – Continuously seek to improve the quality of your deliverables and enhance our team operations
Preferred
Experience with third-party research vendors (Circana, Nielsen)
Experience with incrementality testing for commerce/retail media
Experience with behavioral data (Adobe Analytics, Fullstory, or similar), implicit/observational research, or behavioral science principles
Experience using AI tools for primary research
Experience democratizing research to non-researcher users across an organization
Have been accountable for driving revenue growth
Benefits
Comprehensive health benefits and programs
Medical
Vision
Dental
Life insurance
401(k)
Employee discount
Short term disability
Long term disability
Paid sick leave
Paid national holidays
Paid vacation
Company
Target
Target is a retailing company providing access to a wide selection of products such as furniture, electronics, toys, and others.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
unknown2007-12-01Post Ipo Equity
1978-01-13IPO
Leadership Team
Brian Cornell
CEO
Jim Lee
EVP and Chief Financial Officer
Recent News
Payments Dive
2026-01-16
Home Textiles Today
2026-01-16
Company data provided by crunchbase