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BMG · 3 days ago

Campaign Manager (Dance & Electronic), Global Catalog Recordings

Los Angeles, CA

Full-time

Hybrid

Mid, Senior Level

$70K/yr - $71K/yr

BMG is a rapidly growing company in the music industry, focusing on global catalog recordings, particularly in the Dance & Electronic genre. The Campaign Manager will be responsible for managing and developing catalog campaigns, collaborating with various teams to create and execute innovative marketing strategies that resonate with audiences worldwide.

ContentMusicPublishing

Hiring Manager

Miranda Stanfield

Responsibilities

Manage repertoire strategy, research and curation for allocated roster across streaming, digital and physical formats

Oversee product content, packaging and artwork, managing project P&Ls, budgets and clearances

Lead the creative process from design to delivery, coordinating with Supply Chain for manufacturing and distribution

Develop and execute global marketing strategies for Dance & Electronic catalogs, labels and artists

Create innovative campaigns, including GenAI initiatives, collaborating with international teams, DSPs, media and agencies to maximize promotional impact

Build campaigns around fan events, club culture, touring and develop D2C/merchandise

Monitor and adjust strategies based on performance data

Represent BMG’s Dance & Electronic catalog at industry events, grow social media presence and nurture fan communities

Conceive 'always-on' initiatives and build strategic partnerships to increase catalog visibility and relevance

Deliver data-driven business management, analyzing catalog performance, global trends and campaign costs

Provide clear reporting, monitor competitor activity and contribute to catalog acquisitions

Qualification

Campaign managementMusic marketingDigital fan engagementBudget managementStreaming platformsProficiency with Microsoft OfficeProficiency with Google SuiteProficiency with GenAI applicationsOrganizational skillsCommunicationAttention to detail

Required

Proven experience in label management, campaign management, or music marketing (including physical and digital releases)

Specialist knowledge of Dance & Electronic music culture, history, and the global dance ecosystem

Strong relationships with artist managers, DJs, producers, DSPs, press, broadcast and podcast media, and promoters

Proven ability to deliver successful catalog campaigns across streaming, digital, physical, and live event platforms

Digital-first approach with strong understanding of streaming platforms, social media (TikTok, YouTube, Meta, Reddit, Discord, Snapchat, Tumblr, X/Twitter, Bluesky, Whatsapp), and digital fan engagement

Strong organizational skills; able to manage multiple projects and deadlines in a fast-paced environment

Commercially focused with experience in budget and P&L management

Excellent communication and relationship-building skills, both internally and externally

High attention to detail and ability to handle confidential projects with discretion

Proficiency with Microsoft Office Suite, Google Suite, GenAI applications including ChatGPT, Box or Dropbox/file sharing, and major streaming platforms

Preferred

Experience in digital marketing and advanced creative technologies

Experience with brand partnerships, merchandise/D2C and experiential campaigns

Understanding of international music markets and emerging cultural trends

Entrepreneurial, creative thinker with a passion for innovation

Benefits

Comprehensive medical, dental, and vision coverage

Dollar-for-dollar 401(k) match of up to 6% after your first year

Flexible time off policy

Commuter benefits program

Fitness reimbursement program and wellness incentives

Employee Assistance Program

Development opportunities, including mentorship programs, LinkedIn Learning and educational reimbursements

Company

BMG

Founded in 2008, BMG reimagined the relationship between music companies, songwriters, and artists by offering fairer contracts, greater creative freedom, and unparalleled transparency in royalties and licensing.

Founded in 2005