IAB · 22 hours ago
Director, Gaming & Immersive Media
NYC Metro Area
Full-time
Hybrid
Lead/Staff, Director/Executive
$130K/yr - $150K/yr
4+ years expThe Interactive Advertising Bureau (IAB) is seeking a Director for its Experience Center, a role dedicated to shaping the future of how brands, platforms, and consumers engage through emerging experiences. This position involves developing strategic roadmaps, driving industry engagement, and creating insightful content to facilitate collaboration among diverse stakeholders in the gaming and immersive technology sectors.
AdvertisingDigital MediaEducationHigher EducationInternetMobile AdvertisingProfessional Networking
Responsibilities
Help develop and execute the strategic roadmap for the Experience Center in partnership with the VP, aligning on high-impact priorities across gaming, immersive experiences, and the creator economy
Identify trends, friction points, and opportunities where cross-industry collaboration and thought leadership can unlock value and accelerate innovation
Translate insights into compelling projects—from guidelines and best practices to market research, education, and executive engagement
Lead member-based working groups and committees, uniting diverse stakeholders to build consensus and co-create solutions around emerging platforms
Plan and facilitate town halls, workshops, and strategy sessions, ranging from 10 to 100 participants, both virtually and in person
Serve as a trusted facilitator who can guide senior leaders through complex conversations and drive alignment on next steps
Author or contribute to high-impact thought leadership, including whitepapers, best practices documents, blogs, decks, and public-facing presentations
Partner with internal teams on research studies and standards development that support Center objectives
Represent the Experience Center at industry events, working sessions, and internal activations
Work cross-functionally with teams focused on research, events, standards, and education to bring Experience Center initiatives to life
Oversee committee operations and project timelines to ensure Center goals are met with excellence and efficiency
Manage content and strategy integration into broader organizational tentpoles such as flagship events, leadership forums, and campaigns
Qualification
Required
You have a minimum of 4 years of experience in business strategy, innovation, product marketing, partnerships, or thought leadership in a digital-first, tech-forward environment
You have strong subject matter fluency in one or more of the following: gaming, AR/VR, emerging tech platforms, immersive technology, content creator ecosystems, or immersive brand experiences
You're a strategic communicator who can take complex ideas and turn them into clear, engaging narratives—verbally, visually, and in writing
You're confident facilitating groups of senior stakeholders, balancing diverse perspectives while moving conversations toward alignment and action
You have exceptional project management skills and enjoy leading cross-functional initiatives from concept to completion
You understand the broader digital media and advertising landscape—and are energized by the future of consumer engagement
Preferred
Experience working in a trade group, media organization, tech platform, or agency environment
Familiarity with frameworks and standards that support industry alignment or best practice creation
A track record of thought leadership via published work, public speaking, or workshop facilitation
A graduate degree in business, media innovation, strategy, or related fields
Company
IAB
The Interactive Advertising Bureau (IAB) empowers the media and marketing industries to thrive in the digital economy.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
David Cohen
Chief Executive Officer
Townsend Feehan
CEO, IAB Europe
Recent News
2025-11-12
2025-11-03
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