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KPA · 5 hours ago

Content Marketing Manager & Strategist

United States

Full-time

Remote

Mid, Senior Level

$85K/yr - $105K/yr

6+ years exp

KPA is a leading provider of Workforce Compliance software and consulting services, dedicated to workplace safety and efficiency. They are seeking a Content Marketing Manager to oversee content production and quality, ensuring brand consistency and effective messaging across various marketing channels.

ConsultingSoftware

Responsibilities

Create comprehensive marketing materials including eBooks, scripts, blog posts, case studies and success stories, checklists, guides, brochures, and data sheets that support the buyer's journey across all funnel stages

Create content that addresses industry trends, regulatory changes, and best practices while driving traffic, engagement, and conversion rates

Develop comprehensive guides and educational content that showcase expertise and build trust with target audiences

Manage editorial calendar and content production workflows to ensure timely delivery of marketing assets across campaigns and initiatives

Build scalable content processes and workflows to support increased production demands

Work across team functions of Demand Generation, Product Marketing, Digital Marketing, collaborating on content needs, editorial planning, and campaign messaging alignment

Serve as primary content reviewer for all Marketing Communications content—whether created by team members, freelancers, or other contributors

Review content for brand voice consistency, messaging accuracy, grammar, and strategic alignment to maintain content quality standards and brand voice guidelines across formats and channels

Qualification

B2B content marketingCopywritingContent strategyEditorial leadershipContent quality standardsWordPressSalesforceMarketoAdobe InDesignProject managementInterviewing skillsData-informed decision makingContent operations mindsetCross-functional collaboration

Required

A minimum of 6-8 years of B2B content marketing, copywriting, or editorial experience with demonstrated progression to content leadership

Proven track record producing high-volume, high-quality marketing assets and thought leadership content

Experience reviewing, editing, and improving others' content—editorial judgment and coaching ability

Experience managing editorial calendars, content workflows, and quality standards

Portfolio demonstrating strategic thinking, strong writing across channels, and editorial refinement skills

Proficiency with content development, productivity and reporting tools and experience in WordPress, Salesforce, Marketo, JasperAI, ClickUp, Adobe InDesign, and more

Exceptional writing, editing, and content judgment across long-form and short-form content

Editorial leadership: Ability to review diverse content types, provide constructive feedback, and maintain quality standards

Deep understanding of B2B buyer psychology and pain-point-driven messaging

Strong interviewing skills for customer stories and SME collaboration

Ability to translate complex technical concepts into clear, compelling copy

Cross-functional collaboration: Work effectively across multiple stakeholders with competing priorities and maintain productive relationships

Project management skills to juggle multiple deadlines, reviews, and content streams

Data-informed decision making: use analytics to optimize content performance

Content operations mindset: Can build scalable processes, workflows, and documentation for high-volume production

Proficiency with content creation tools and technologies to enhance efficiency