Schulte Hospitality Group · 4 days ago
Director of Restaurant Sales & Marketing | Vilebrequin La Plage
Miami Beach, FL
Full-time
Onsite
Director/Executive
7+ years expSchulte Hospitality Group is seeking a dynamic, service-oriented Director of Sales and Marketing to join the opening team for Vilebrequin La Plage, a signature rooftop restaurant. The role involves driving revenue growth, enhancing guest satisfaction, and executing marketing strategies to position the restaurant as a premier dining destination in South Beach.
Business DevelopmentConsultingHospitalityManagement Consulting
Responsibilities
Responsible for budgeted revenues and expenses and improves profitability related to Vilebrequin La Plage Restaurant operations
Drives 7-figure revenue targets through integrated sales strategy combining restaurant reservations, private dining, group events, and rooftop venue bookings
Monitors budgets in all areas of cost control with consistent focus on marketing ROI, event profitability, and sales conversion metrics
Increases level of guest satisfaction by delivery of an outstanding French Riviera dining experience and world-class service
Understands and executes all Vilebrequin brand directives and maintains luxury positioning standards
Develops corporate partnerships with Art Basel exhibitors, luxury yacht charters, private aviation companies, and high-end event planners serving Miami's HNWI community
Partners with F&B Director to review all revenue opportunities, pricing strategies, and promotional calendars
Collaborates with Hotel General Manager and Hotel Director of Sales & Marketing on integrated hotel-wide strategies
Manages group sales portfolio for weddings, corporate events, product launches leveraging our 4,136 sq ft rooftop event space
Builds strategic accounts with luxury concierge services, five-star hotels for reciprocal dining referrals, and Miami's celebrity/influencer networks
Executes brand positioning as South Beach's premier French Riviera-inspired dining destination
Leads digital marketing initiatives across Instagram, TikTok, and LinkedIn, targeting leisure travelers and local Miami affluents
Manages influencer partnerships with Miami's luxury lifestyle influencers, food bloggers, and celebrity clientele
Coordinates PR strategy including media launches, chef collaborations, and exclusive events during Art Basel, Miami Music Week, and F1 Miami Grand Prix
Develops Miami hospitality network through Greater Miami and the Beaches Hotel Association, Focus Miami networking events, and Independent Hotel Show Miami
Establishes cultural partnerships with Pérez Art Museum Miami, Wynwood arts district, and Art Basel satellite venues
Manages 2-4 person team including Sales Manager, Marketing Coordinator, Event Sales Specialist, and administrative support
Implements performance metrics tracking TRevPAR, social media engagement (target: 25,000+ Instagram followers within 12 months), event booking conversion, and guest satisfaction scores
Interviews, hires, and trains employees; plan, assign, and direct work; appraise performance; reward and coach employees; address complaints and problem solve
Other duties as assigned
Qualification
Required
Minimum of High School education
Minimum of 7 years progressive experience in luxury hospitality sales and marketing, preferably with lifestyle hotels, celebrity chef restaurants, or premium F&B concepts
Minimum of 3 years team leadership managing sales and marketing staff with demonstrated revenue growth achievements
Knowledge of South Beach luxury market dynamics including $22 billion annual visitor spending and major events (Art Basel: $547M economic impact)
Knowledge of federal and state labor laws as well as local health and sanitation laws and regulations
Experience in the recruiting, interviewing and hiring of restaurant, bar and marketing talent
Experience managing luxury hotel restaurants with understanding of high-touch service standards and premium pricing strategies
Bilingual English/Spanish fluency essential for Miami's international clientele and Latin American visitor base (23% of market)
Cultural sensitivity for diverse international guests including European sophisticates, Latin American business travelers, and domestic luxury consumers
Celebrity discretion and VIP service experience managing high-profile guests
Advanced CRM proficiency with hotel property management systems (Opera, Delphi), plus restaurant reservation platforms
Digital marketing mastery including Instagram marketing, influencer relationship management, Google Analytics, email marketing platforms
Revenue management understanding with dynamic pricing experience and competitive market analysis capabilities
Event management systems expertise for coordinating complex private dining, weddings, and corporate events
Extensive passion for and understanding of the luxury hospitality industry and proven track record of success
Leadership and supervisory practices and skills; effective verbal and written communication skills
Team player
Ability to exceed expectations of guests
Problem solving, decision-making and conflict-resolution skills
Preferred
Post-high school education preferred
Bachelor's Degree in Business, Marketing, Hospitality Management or equivalent is preferred
South Florida market knowledge or comparable luxury destination market (Napa Valley, Hamptons, Aspen) with established local relationships preferred
Food Handler and Alcohol Awareness Certifications (if applicable)
HSMAI certifications preferred: Certified Hotel Sales Leader (CHSL) or Certified Hospitality Digital Marketer (CHDM)
Benefits
Comprehensive health insurance
Retirement matching
Company
Schulte Hospitality Group
Schulte Hospitality Group is a premier hospitality management and development company, overseeing a global portfolio of more than 240 hotels, restaurants, and other related hospitality ventures with a team of over 10,000 team members.
10001+ employees
H1B Sponsorship
Schulte Hospitality Group has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2024 (1)
2021 (2)
Funding
Current Stage
Late StageLeadership Team
Kal Patel
Senior Vice President, Hotel Acquisitions and Chief of Staff
Eric Schwartz
Chief Investment Officer
Recent News
2025-09-17
Company data provided by crunchbase