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Dialpad · 3 days ago

Sr. Events Marketing Manager

United States

Full-time

Remote

Senior Level

$142K/yr - $175K/yr

5+ years exp

Dialpad is the leading AI-powered customer communications platform, transforming how businesses communicate with their customers. As a Senior Events Marketing Manager, you will own the enterprise tradeshow and conference strategy, working closely with various teams to drive measurable pipeline and revenue impact through high-impact industry events.

AnalyticsArtificial Intelligence (AI)Machine LearningMessagingNatural Language ProcessingPredictive AnalyticsSaaSTelecommunicationsUnified CommunicationsVoIP

Growth Opportunities

Responsibilities

Own enterprise tradeshow strategy

Own the end-to-end enterprise tradeshow strategy and annual event portfolio across flagship and targeted industry events

Define event objectives, target audiences, pipeline goals, and success metrics aligned with enterprise sales priorities

Lead end-to-end tradeshow execution

Lead exhibiting and sponsorship execution, including event selection, booth strategy, logistics, staffing, and onsite operations

Own custom and modular booth programs in partnership with internal teams and external vendors

Manage budgets and vendors

Own multi-event budgets, forecasting, and ROI management

Lead vendor selection and management, establishing scalable standards and preferred partners

Drive pipeline coverage and executive engagement

Partner with Marketing, Sales, SDRs, and Ops to drive target account coverage, lead capture, attribution, and follow-up

Manage executive participation, including meetings, VIP programs, and speaking opportunities

Measure, report, and optimize performance

Define and report on event KPIs, including meetings, pipeline impact, and cost efficiency

Deliver post-event insights and optimize event mix, execution, and staffing based on performance

Lead and scale the team

Lead and develop two direct reports through clear goals and ongoing feedback

Build repeatable playbooks, systems, and operational standards

Qualification

B2B events marketingEnterprise tradeshowsBudget managementAnalytical skillsCross-functional leadershipDetail-orientedOrganizational skillsTeam leadership