Latcha · 9 hours ago
Data Analyst
Farmington Hills, MI
Full-time
Hybrid
Entry, Mid Level
$65K/yr - $70K/yr
1+ years expLatcha’s Marketing Intelligence organization is seeking an Insights Analyst to enhance client marketing initiatives through data-driven insights. The role involves analyzing reports, developing comprehensive analyses, and aligning findings with business unit goals to optimize marketing strategies for automotive clients.
AdvertisingContent MarketingMarketing
Hiring Manager
Sue Dailey
Responsibilities
Leverage your deep understanding of analytics and reporting to drive impactful insights. Stay current with client and industry benchmarks. Proactively identify issues and escalate them when necessary. Champion data-driven decision-making across the entire organization
Develop client and partner relationships, contributing to strategy development and measurement methodologies. Work toward being viewed as an Analytic Subject Matter Expert (SME). Understand client’s business requirements and learn new analytical approaches and insights tailored to their specific needs. Demonstrate an ability to distill complex data and insights into compelling narratives. Enable effective storytelling that resonates with various stakeholders. Proficiently articulate findings and recommendations through clear and concise written reports and dynamic verbal presentations. Foster understanding and drive informed decision-making across teams
Conduct analysis of cross-channel marketing programs including weekly/monthly updates, yearly summaries, and ad hoc requests. Provide creative analysis aimed at improving targeted marketing and campaign performance. Review standard reports and dashboards, generating meaningful results and recommendations. Synthesize data for clients, drawing from sources such as social media, digital platforms, websites, CRMs, and client databases
Qualification
Required
Hold a bachelor's degree in Analytics, Business, Statistics, Mathematics, Computer Science, Project Management, or related field
Have 1-3 years of experience working in Digital Analytics, with preferred experience in CRM Marketing
Utilize your knowledge in data visualization to create compelling and actionable visual representations of complex data
Understand the use of Key Performance Indicators (KPIs) in digital, cross-channel, and CRM marketing
Be a detail-oriented, creative thinker with excellent analytical and problem-solving abilities
Proficiently interpret data to deliver meaningful recommendations and possess knowledge of research methods
Clearly and concisely communicate analytics findings and recommendations
Preferred
Familiarity with the Automotive, CRM, and/or Media sectors
Understanding of industry-specific challenges and opportunities
Familiarity with data analytics and data visualization tools
Experience with PowerBI is a plus
Aptitude for rapidly grasping complex business operational concepts
Adaptability to changing environments and emerging trends
Ability to communicate analytics findings and recommendations clearly and concisely
Strategic thinking and problem-solving capabilities
Company
Latcha
Look how we’ve grown… What started in 1997 as a print-based design and production company has transformed into a full-service digital agency, specializing in brand strategy, creative development, user experience, and relationship management.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
David Latcha
Owner/Founder
Lisa Chapman
President / Chief Creative Officer
Company data provided by crunchbase