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360training · 2 days ago

Digital Marketing Analyst

United States

Full-time

Remote

Entry, Mid Level

2+ years exp

360training.com is a rapidly growing leader in online training and certification across various industries. As a Digital Marketing Analyst, you will analyze website performance and digital marketing channels to provide actionable insights that drive efficient growth and improve acquisition metrics.

ComplianceE-LearningEducationTraining

No H1B

Responsibilities

Analyze and interpret digital marketing and website analytics data to provide actionable insights and recommendations

Own day-to-day performance monitoring of digital marketing channels, proactively identifying risks, anomalies, and optimization opportunities

Build, maintain, and automate reports and dashboards that support marketing and growth decisions

Apply structured problem-solving techniques (e.g., root cause analysis) to explain performance changes

Collaborate cross-functionally with Marketing, BI, and IT to support analytics and reporting needs

Support tag implementation, validation, and troubleshooting in Google Tag Manager

Monitor the effectiveness of website optimization and development initiatives

Identify and communicate opportunities for campaign and funnel optimization

Track competitor activity and industry trends to provide context and insights

Execute ad hoc analyses and special projects as business needs evolve

Qualification

Digital marketing analyticsGoogle AnalyticsData visualizationEcommerce analyticsDashboard developmentGoogle Tag ManagerAnalytical skillsCuriosityProblem-solvingCollaboration