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Pace · 12 hours ago

Senior Copywriter / Content Strategist

United States

Full-time

Remote

Mid, Senior Level

$63K/yr - $85K/yr

5+ years exp

Pace Communications is a leading content marketing agency and digital storytelling powerhouse. The Senior Copywriter will create strategic and compelling content for client communications and experiences to deliver the brand voice and drive client engagement.

AdvertisingMarketing

Responsibilities

Be the brand voice by championing our verbal identity principles through effective content strategy, writing, editing, peer review, agency consultation, ongoing training and education, and partnering with subject matter experts

Develop and execute content strategies to meet marketing objectives for aligned team(s) and workstreams. This could include using research to determine the appropriate tactics for our audiences and channels

Write and edit copy that’s quickly engaging, easy to understand, on-brand, and backed by data and research. Content could be for websites, apps, emails, videos, articles, reports, naming exercises, social media, ads, brochures, direct mail, and other marketing or service channels

Team up with business partners, marketing and brand strategists, product owners, UX, UI, graphic designers, and other key stakeholders to deliver distinctive client experiences with compelling content

Champion editorial style by following, promoting, and adding to grammar and format guidelines to ensure quality, consistency, and brand alignment across product families

Lead with strategy by understanding, applying, and disseminating content best practices in cross-functional teams

Adopt new and existing technology to capture, store, repurpose, deliver, and preserve branded content

Practice quality assurance procedures at each deliverable stage to maintain content integrity and ensure that content meets project specifications and standards

Qualification

Content strategyCopywritingEditing skillsMicrosoft SuiteAdobe Creative SuiteCommunication skillsStrategic thinkingQuality assuranceFinancial industry experienceTeam collaboration

Required

Bachelor's Degree in English, Marketing, Communications, Business Administration or a related field, or equivalent education and related training

5+ years of content marketing-related experience, developing ad concepts and/or copywriting; experience in an agency setting highly preferred

Excellent writing and editing skills, including advertising/promotional/educational copywriting, copyediting, wordsmithing, voice and tone adaptation based on audience and channel

Excellent communication skills, including ability to present ideas and solutions in a clear and compelling way

Ability to think strategically and creatively to achieve marketing objectives and optimize the client experience

Ability to analyze and interpret all forms of information, write for a variety of media and audiences and conform messaging to prescribed style format

Technical proficiency with Microsoft suite and Adobe creative suite