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Clarion Events Inc. - North America · 3 hours ago

Marketing Communications Coordinator

United States

Full-time

Remote

Entry, Mid Level

$40K/yr - $48K/yr

2+ years exp

Clarion Events Inc. is a rapidly growing event company in the United States, specializing in managing and producing diverse trade and consumer events. The Marketing Communications Coordinator will be responsible for executing and optimizing digital marketing campaigns, managing website content, and analyzing performance metrics to drive conversions and enhance campaign effectiveness.

EventsMarketingMedia and EntertainmentSocial Media

Responsibilities

Design, execute, and optimize digital marketing campaigns that align with overall marketing and commercial strategies and are user-friendly

Take ownership of assigned tasks and projects in Monday.com, striving for excellence in execution while meeting established deadlines and brand guidelines

Develop proficiency in email and web marketing channels to enhance campaigns and meet commercial goals

Perform list segmentation and audience analysis to improve targeting and engagement for email campaigns

Manage website content, ensuring it is accurate, up-to-date, and aligned with brand guidelines and SEO/AEO best practices

Monitor email and website performance metrics and user behavior to identify opportunities for optimization and enhancement

Utilize A/B testing, surveys, and analytics to provide data-driven insights for enhancing performance and driving conversions

Adapt marketing strategies based on analytics, customer feedback, and industry trends, while implementing new tools for improved efficiency

Collaborate with commercial, marketing, and data teams to enhance first-party data acquisition, deliver conversions and leverage insights for strategic innovations

Serve as a brand and product advocate for email and web, aligning with brand goals and sharing best practices through ongoing education

Demonstrate curiosity and adaptability to learn about products, customers, and technologies to foster innovation and challenge the status quo

Develop strong partnerships and work closely with fellow Digital Marketing Coordinators to ensure seamless support for all brands, including assisting team members with their brands during peak periods

Actively participate in digital marketing team meetings to share insights and best practices, and brainstorm innovative solutions

Qualification

Digital marketing campaignsEmail marketing softwareGoogle AnalyticsBasic HTML codingSEO techniquesAnalytical skillsProject management skillsCollaboration skillsCommunication skillsDetail-oriented

Required

2+ years of experience in marketing, preferably in a B2B environment

Proficiency in marketing tools and platforms (e.g., Google Analytics, Content Management Systems, email marketing software, etc.) – Pardot, Wordpress, ASP a plus!

Basic HTML coding experience for email

Strong analytical skills with the ability to interpret data and make data-driven recommendations

Solid understanding of UI standards and trends across all devices, platforms, and email providers

Basic knowledge of SEO, AEO, and SEM techniques to enhance digital marketing efforts

Excellent communication, collaboration, and project management skills

Eager to learn and implement new testing methodologies and strategies

Detail-oriented with a focus on delivering results