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Boldin · 4 days ago

Senior Content Strategist/Editorial Lead

United States

Full-time

Remote

Mid, Senior Level

$125K/yr - $165K/yr

3+ years exp

Boldin is a comprehensive financial planning platform that helps people understand their financial picture and make smarter decisions. The Senior Content Strategist/Editorial Lead plays a critical role in ensuring Boldin’s content is clear, helpful, current, and discoverable across various channels.

Financial ServicesFinTechRetirement

Responsibilities

Own weekly newsletters for 3-4 different personas

Curate content for, write, edit, and publish newsletters that educate, inspire, engage, and build habits, improving open rates, click-through, and long-term subscriber engagement

Maintain and optimize our library of over 1,400 articles

Ensure accuracy and freshness of all published content

Add or refresh on page factors like snippets, internal and external links, video, meta data, etc.. to increase discoverability

Edit to improve SEO and search everywhere factors

Create a content calendar and publish new content weekly

Identify keyword opportunities

Write articles, guides, explainers, and educational content for existing users

Inspire users with articles to help them actualize their dreams and live their best lives

Support content across channels

Consult on scripts and copy for video, social, emails, product surfaces, and education

Help ensure content consistency across formats and teams

KPIS + Targets

Growth in SEO arrivals

Growth in AI-driven arrivals and successful discovery

Newsletter open rates, click-through rates, and retention

Effective content support for social, video, and email efforts

Improved performance of refreshed and updated content

Qualification

Personal finance knowledgeSEO expertiseContent strategyCFP® certificationNewsletter managementAI content creationPerformance data analysisConsumer audience writingCollaboration skills

Required

3+ years of experience in content, editorial, or content marketing roles

Strong understanding of personal finance (retirement planning, investing, taxes, Social Security, etc.)

Advanced knowledge of SEO and Everywhere Search, including: On-page optimization, Content structuring for AI discovery, Search intent and user behavior

Proven experience writing for a consumer audience

Experience owning or contributing to newsletters and performance metrics

Excellent writing, editing, and proofreading skills

Ability to collaborate across teams and formats

Comfort balancing editorial judgment with performance data

Prudent use of AI for content creation

Preferred

CFP® certification strongly preferred (or active pursuit of certification)

Benefits

Competitive salary

Opportunities for professional growth and development

Company

Boldin

Boldin delivers a collaborative financial planning solution to consumers, enterprises, and financial advisors with innovative software, embedded digital coaching, and educational content.

Founded in 2015

Mill Valley, California, USA

51-200 employees