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Ricoh USA, Inc. · 1 day ago

Senior Manager I, Marketing & Campaign Strategy

United States

Full-time

Remote

Mid, Senior Level

$95K/yr - $100K/yr

5+ years exp

Ricoh USA, Inc. is an integrated solutions provider that empowers digital workplaces. The Senior Manager I, Marketing & Campaign Strategy will support the Production organization within the Dealer Channel, driving marketing strategies and executing campaigns that enhance pipeline growth and retention initiatives.

ConsultingDocument PreparationInformation Technology

Responsibilities

Translate business goals and objectives into actionable strategies, including integrated marketing plans and audience‑specific content strategies that drive engagement, leads, pipeline, and revenue

Create and execute integrated marketing campaigns using a mix of creative tactics, including multi‑channel digital programs, content marketing, SEO, ABM, social media, events, advertising, and direct mail

Ensure consistent, benefit‑focused messaging across all marketing deliverables that address customer needs and opportunities

Demonstrate expertise in marketing automation, including building multi‑step nurture campaigns, optimizing existing programs, and working with CRM platforms such as Salesforce

Partner with Demand Generation and broader cross‑functional teams to ensure new programs align with marketing strategy, value propositions, and business objectives

Plan, manage, and execute campaigns on time and within scope

Identify performance gaps, analyze results, and implement course‑correction actions to optimize campaign outcomes

Communicate regularly with stakeholders to maintain alignment and visibility

Understand and apply buyer‑journey insights to campaign development

Qualification

Digital marketingCampaign managementB2B marketingMarketing automationCRM platformsSEOGoogle AnalyticsContent marketingCommunicationProject managementCreative thinkingCollaboration skills

Required

Bachelor's degree in marketing, business, communications, or a related field—or an equivalent combination of education and experience

5+ years of digital marketing and campaign management experience

Demonstrated success in developing and executing digital strategies that drive demand

Experience creating, launching, and optimizing integrated marketing campaigns across digital, social, email, search, advertising, events, and content channels

Exceptional B2B writing skills and proficiency in PowerPoint

Deep understanding of the marketing funnel, metrics, and analytics used to optimize campaigns

Experience with CRM and marketing automation platforms

Proficiency in SEO, SEM, Google Analytics, and paid media tactics

Goal‑oriented with strong creative and innovative thinking skills

Audience‑focused mindset (buyers, customers, users)

Highly organized, detail‑oriented, and able to work independently

Strong communication skills and experience developing presentations

Excellent collaboration, influence, and cross‑functional partnership skills

Knowledge of messaging frameworks and methodologies

Ability to stay current on marketing and technology trends

Strong critical thinking, project management, and time management capabilities

Preferred

B2B experience in Healthcare, Manufacturing, or IT is preferred

Benefits

Choose from a broad selection of medical, dental, life, and disability insurance options.

Contribute to your financial security with Retirement Savings Plan (401K), Health Savings Account (HSA), and Flexible Spending Account (FSA) investments.

Augment your education with team member tuition assistance programs.

Enjoy paid vacation time and paid holidays annually

Tap into many other benefits to enhance your health, wellness, and ongoing personal and professional development.