Health Services Management · 4 days ago
Director of Marketing & Sales - Memory Care/ Assisted Living Community
Nashville, TN
Full-time
Onsite
Director/ExecutiveHealth Services Management is seeking a dynamic, relationship-driven Director of Marketing & Sales for The Lodge at Natchez Trace, an Assisted Living and Memory Care community in Nashville, TN. The role focuses on developing marketing strategies, building referral partnerships, and guiding prospective residents and families through the decision-making process with warmth and professionalism.
Elder CareHealth CareNon ProfitTelehealth
Responsibilities
Develop and execute a strategic marketing and sales plan to drive occupancy and increase market visibility for The Lodge
Spend time in the Nashville area, engaging with hospitals, physician groups, rehab centers, senior advisors, churches, and community organizations
Build, strengthen, and maintain referral relationships with case managers, social workers, healthcare professionals, and community partners
Conduct engaging and informative tours, discovery conversations, and follow up with prospective residents and their families
Serve as the community’s primary sales representative, ensuring each family has a warm, personalized, and seamless experience from first inquiry to move-in
Represent The Lodge at community events, networking functions, educational programs, and outreach opportunities
Track leads, manage CRM activity, monitor occupancy trends, and report on marketing and sales performance
Partner with the Executive Director and leadership team to ensure alignment between marketing efforts, customer experience, and community operations
Stay knowledgeable about senior living competition, local market dynamics, and trends influencing consumer decision-making
Promote The Lodge’s culture of genuine hospitality, exceptional care, and resident-centered service
Qualification
Required
Proven experience in senior living sales, marketing, admissions, or healthcare outreach (Assisted Living/Memory Care experience required)
A polished, outgoing, and relationship-oriented communicator who excels in networking and community engagement
Confidence in conducting tours, asking discovery questions, and guiding families through emotional and financial decisions
Ability to work independently, prioritize leads, and manage sales pipelines effectively
Strong presentation skills and the ability to represent The Lodge with professionalism and grace
Comfortable working primarily in the field, building relationships across the Nashville market
Reliable transportation and a valid driver's license are required
Warm, compassionate demeanor with the ability to build trust quickly with families and referral partners
Benefits
Daily Pay – access your earnings when you need them
Competitive compensation + full-time benefits
Medical, Dental, Vision & Disability Insurance
401(k) with employer match
Paid Time Off & Paid Holidays
Tuition Assistance for continued professional development
Company-Paid Life Insurance
Supportive, collaborative leadership team
Company
Health Services Management
Health Services Management operates long-term care communities, focusing on skilled nursing, senior care, and telemedicine partnerships.
Founded in 2000
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Scott Fisher, C.P.A.
Chief Financial Officer
Joshua White
Chief Operating Officer
Recent News
2025-10-02
2025-01-17
Company data provided by crunchbase