KPRC · 1 week ago
Digital & Social Producer
Houston, TX
Full-time
Onsite
Mid LevelKPRC 2 is seeking a Digital & Social Producer to support the launch and growth of a new 10 p.m. accountability news program focused on investigative reporting and community issues. This role involves building and managing the show’s digital presence by creating original content that enhances viewer engagement across various platforms.
News
Hiring Manager
Estrella G.
Responsibilities
Produce and publish platform-specific digital and social content that makes the show a daily, must-follow brand across TikTok, Instagram, Facebook, YouTube, and KPRC 2 platforms
Edit and package video, graphics, captions, and headlines for optimal performance on each platform
Develop social-first and mobile-first storytelling formats designed specifically for digital audiences, not just repurposed broadcast clips
Collaborate daily with show producers and reporters to identify stories, clips, and angles with strong digital potential
Support the development of digital storytelling that complements and enhances the broadcast
Serve as the show’s primary digital voice, engaging with viewers, collecting feedback and story tips, and helping grow an active online community around the franchise
Monitor audience engagement and performance metrics to guide ongoing content strategy and optimization
Maintain brand, legal, and editorial standards across all digital content
Qualification
Required
Bachelor's degree in journalism, communications, digital media, or a related field, or equivalent professional experience
Experience producing or editing digital and social video content, preferably in a news or media environment
Strong writing and editing skills for headlines, captions, and short-form storytelling
Familiarity with major social platforms including TikTok, Instagram, YouTube, and Facebook
Working knowledge of video editing tools and basic graphic design (Adobe Creative Suite, Canva, or similar)
Ability to work in a fast-paced newsroom environment and meet daily deadlines
Strong organizational skills and attention to detail
Preferred
Interest in investigative, enterprise, or accountability-focused journalism and an understanding of the Houston market and local issues are a plus
Company
KPRC
Graham Media Group is THE authentic, accessible, local voice passionately informing and celebrating our communities.
Founded in 1994
51-200 employees
Funding
Current Stage
Growth StageRecent News
2025-10-09
Company data provided by crunchbase