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Horizon Outdoor Hospitality · 2 days ago

Marketing Manager (Fully Remote)

United States

Full-time

Remote

Mid Level

$68K/yr - $78K/yr

3+ years exp

Horizon Outdoor Hospitality provides management and consulting services for RV resorts, parks, and campgrounds. The Marketing Manager owns and executes performance-driven marketing across a portfolio of outdoor hospitality properties, focusing on strategy, creative execution, and analytics to drive awareness, engagement, and bookings.

AccountingConsultingHospitalityProfessional Services

Responsibilities

Analyze performance across paid media, email, social, website traffic, and bookings

Identify opportunities, trends, and optimization strategies based on data and seasonality

Adjust messaging, budgets, and priorities to align with inventory and demand

Support seasonal and annual planning with senior marketing leadership

Write and manage marketing content including email newsletters, ads, website updates, blogs, and social messaging

Ensure each property's voice is accurate, aspirational, and on brand

Select and manage imagery and creative assets that support performance and brand standards

Maintain website content accuracy and clarity to support conversions

Work closely with operations and property teams to align marketing with on-site realities

Communicate performance insights and next steps clearly and concisely

Support internal initiatives such as rebrands, launches, and seasonal campaigns

Qualification

Digital marketing performanceGoogle Analytics (GA4)Google Ads managementMeta advertisingEmail marketingWebsite developmentDesign experienceSEO-informed contentCommunication skillsCollaboration skillsOrganizational skillsAdaptability

Required

Strong understanding of digital marketing performance and attribution

Experience with Google Analytics (GA4), Google Tag Manager, and reporting dashboards

Hands-on experience managing Google Ads, including search, display, remarketing, and competitive campaigns optimized for conversions

Experience managing Meta (Facebook and Instagram) advertising with a focus on performance and audience strategy

Email marketing experience (Mailchimp or similar platforms), including copywriting and segmentation

Website development and CMS experience (Squarespace, WordPress, or similar), including page structure, content updates, and basic UX optimization

Design experience creating on-brand marketing and web assets (working knowledge of tools such as Canva, Adobe, or similar)

Ability to create and manage SEO-informed content and website updates

Understanding of guest booking behavior and conversion optimization

Ability to clearly communicate insights to both technical and non-technical audiences

Associate degree in Digital Media Marketing or similar with at least two additional years of relevant experience, or a Bachelor's degree in Marketing, Digital Marketing, or a closely related field

Minimum of 3 years of experience in digital, creative, or performance marketing