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McCormick & Company · 3 days ago

Associate Media Manager

Hunt Valley, MD

Full-time

Hybrid

Mid Level

$74K/yr - $130K/yr

3+ years exp

McCormick & Company is a leader in herbs, spices, seasonings, and condiments, and they are seeking an Associate Media Manager. This role is responsible for supporting campaign planning, execution, and measurement of digital media campaigns in North America, working with internal partners and media agencies to achieve business objectives.

Food Processing

No H1B

Responsibilities

Support execution of digital media campaigns across North America that deliver growth for McCormick and the customer with specific focus on lower-funnel conversion

Help deliver insights-led digital media inputs as part of full funnel planning process in partnership with McCormick’s media agency

Work collaboratively with creative and business teams to customize assets in accordance with retailer specifications and brand tone of voice

Provide inputs for planning digital media budget

Analyze campaign level data and provide insights and recommendations for go forward strategy using both POS data and shopper card data

Contribute to regular campaign read out presentations by providing data, insights, and context associated with shopper marketing plans

Identify opportunities to simplify media planning process

Leverage expertise from category management, consumer insights, and retail teams to develop data driven digital media plans

Utilize post execution analytics to provide data-led recommendations on future optimizations

Elevate the role of data and analytics in driving digital media execution and post campaign evaluation

Provide granular account-specific data for input into marketing mix

Qualification

Digital media strategyCampaign executionData analysisCPG industry experienceProject managementIntellectual curiosityMS Office proficiencyCommunication skillsCollaboration skills

Required

BA in Marketing, Economics, Business, or related field

3-5 years of relevant experience with digital media strategy, planning, execution and reporting

Basic understanding of digital media, CPG industry, and competitive landscape

Experience leading projects including proven ability to manage multiple projects effectively and diplomatically

Strong intellectual curiosity and ability to navigate complex / new situations

Ability to work cooperatively with internal and external partners – including outside media agencies, creative, delivery teams, business team, and field sales team

Strong oral and written communication skills

Technical expertise including excellent knowledge of MS Office programs (Power Point, Excel, Word)