Visa · 2 days ago
Senior Manager, Brand Strategy & Innovation
San Francisco, CA
Full-time
Hybrid
Senior Level, Lead/Staff
$154K/yr - $223K/yr
8+ years expVisa is a world leader in payments and technology, and they are seeking an experienced and strategic Senior Manager to join their Global Marketing organization. This role will focus on strengthening Visa’s Brand Value and drive the development of global brand claims strategy, positioning Visa as a leader in security, acceptance, and trust.
BankingFinanceFinancial ServicesInformation TechnologyMobile PaymentsPayments
Responsibilities
Maintain and enhance a centralized global repository of brand claims spanning initiatives, audiences, and regions
Lead the development and refinement of claims and manage the risk assessment process for all brand claims, ensuring adherence to legal, regulatory, and corporate guidelines
Develop and launch new, differentiated claims for strategic focus areas, including Affluent, Non-Card, Innovation Products, and B2B Solutions
Partner cross-functionally with Legal, Product, Regional, and Creative teams to ensure claims are substantiated, relevant, and globally scalable
Collaborate with Insights & Analytics teams to test brand claims ability to lift relevance, preference and motivation to choose Visa
Leverage insights to refine messaging and inform go to market strategies
Develop a new approach to demonstrate Visa’s brand strength for clients and investors, utilizing BERA and other independent data sources
Articulate Visa’s macro brand narrative and highlight value levers across the cardholder lifecycle
Create compelling, data-driven storytelling for RFPs, renewals, and sales enablement materials
Qualification
Required
8 or more years of relevant work experience with a Bachelor Degree or at least 5 years of experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or 2 years of work experience with a PhD
Preferred
9 or more years of relevant work experience with a Bachelor Degree or 7 or more relevant years of experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or 3 or more years of experience with a PhD
Bachelor's degree in Marketing, Communications, Business, or related field. MBA or advanced degree preferred
7+ years of progressive experience in global brand strategy, brand marketing, or related field - financial services or technology experience strongly preferred
Proven track record in consumer product marketing and consumer product technology marketing
Strong analytical skills and experience leveraging data to inform strategy and storytelling
Experience in managing cross-functional teams and global initiatives
Excellent communication and stakeholder management skills, with ability to influence at all levels
Highly organized, detail-oriented, and adept at managing multiple complex projects simultaneously
Familiarity with brand measurement tools (e.g., BERA) and audience research methodologies a plus
Benefits
Medical
Dental
Vision
401 (k)
FSA/HSA
Life Insurance
Paid Time Off
Wellness Program
Company
Visa
Visa is a multinational financial services company that facilitates electronic payment systems throughout the world.
10001+ employees
H1B Sponsorship
Visa has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (459)
2024 (424)
2023 (416)
2022 (515)
2021 (351)
2020 (407)
Funding
Current Stage
Public CompanyTotal Funding
unknownKey Investors
TNB Financial Services
2016-09-10Post Ipo Equity
2008-03-19IPO
Leadership Team
Ryan McInerney
Chief Executive Officer
Chris Suh
EVP & Chief Financial Officer
Recent News
Electronic Payments International
2026-01-17
2026-01-17
2026-01-17
Company data provided by crunchbase