Uponor · 1 week ago
Director Strategic Marketing & Communications
Apple Valley, MN
Full-time
Onsite
Director/Executive
10+ years expUponor is a leading provider of smart and sustainable solutions for the safe and efficient use of water in buildings. The Director of Strategic Marketing & Communications is responsible for driving messaging clarity, go-to-market excellence, and overseeing internal and external communications to ensure a unified message across all channels and touchpoints.
Building MaterialCommercialIndustrialManufacturingWater
Responsibilities
Define, structure, and articulate the region’s differentiated value proposition, ensuring it is quantified, defensible, and executable in the market
Lead the development and regional execution of new product and solution launches, translating global direction into clear, actionable GTM plans
Build a repeatable GTM framework that unites category management, channel marketing, and sales enablement around a consistent message
Develop frontline-ready sales tools, value drivers, battlecards, and segment-specific positioning that drive adoption and conversion
Build and maintain the region’s message house for products, solutions, and segments
Create and govern a single source of truth that integrates product management, sales, marketing, and training inputs into one reliable, accessible system
Ensure content, digital, and events operate from aligned, current, and accurate messaging
Partner with category management and pricing to strengthen value pillars, customer claims, and competitive positioning
Lead internal and external communications, ensuring messages are clear, coordinated, and aligned to the regional value proposition
Develop and own risk, crisis, and issues communications, partnering with Legal and Global Communications on proactive and reactive strategies
Translate global communications direction into frontline-ready messages deployed through regional channels and teams
Support leadership with communication tools, briefs, and messaging that drive clarity and alignment
Oversee social media and digital channels, ensuring messaging consistency and alignment to priority launches and value propositions
Own key elements of the marketing technology ecosystem (CMS, MAP, content libraries, social management tools), ensuring they support efficient content deployment and communication
Improve digital visibility, analytics, and process discipline across marketing systems
Ensure digital assets, content, and tools are easy to find, easy to use, and consistent across teams
Lead the planning and execution of trade shows and customer-facing events, ensuring strong alignment with product priorities and value propositions
Execute event strategy to ensure consistent messaging, higher ROI, and smooth cross-team coordination (content, digital, category, sales)
Execute standardized event playbooks that clarify roles, messaging, and assets needed across teams
Serve as the key connector between Product Category Management, Pricing, Retail, Sales Training, and Marketing to ensure consistent execution of the value proposition
Translate Global Marketing & Communications strategy into practical, regional execution—ensuring campaigns, brand direction, and messaging frameworks are reflected in frontline tools and customer touchpoints
Collaborate with global teams on brand execution and ensure regional insights help shape future messaging and campaigns
Build the processes, tools, and systems that make marketing and sales execution more efficient, more aligned, and more consistent
Establish clear workflows and governance for content creation, messaging updates, martech usage, and event planning
Mentor cross-functional partners by providing clarity, structure, and actionable frameworks that simplify how teams bring messages to customers
Qualification
Required
10+ years of experience in B2B marketing, strategic marketing, product marketing, communications, or related areas
Proven success in go-to-market execution, including product launches, value proposition development, and sales enablement
Demonstrated strength in messaging architecture, message mapping, and translating technical information into compelling customer value
Experience leading internal and external communications, including risk/issue management
Background using and optimizing marketing technology platforms (CMS, MAP, DAM, social scheduling tools, analytics tools)
Strong track record overseeing events/trade shows and customer engagement programs
Exceptional ability to quantify, articulate, and differentiate value propositions for technical or industrial products
Strong communicator capable of simplifying complexity and aligning diverse teams around a clear message
Expertise in creating GTM frameworks, message houses, and single-source-of-truth content systems
High operational discipline—able to build structure, process, and clarity across teams
Comfortable working across functions (product, sales, training, pricing, retail, legal) and influencing without authority
Strong analytical thinking with the ability to link messaging and execution to customer needs and market realities
Collaborative, structured, and systems-oriented—someone who builds the backbone that others rely on
Able to translate high-level global brand direction into actionable, frontline-ready messaging and tools
Confident working with senior leaders and executive teams, especially in high-stakes communications
A builder who enjoys creating processes, frameworks, and communication pathways that improve team effectiveness
Brings a 'make it easier for others to execute' mindset—driving alignment, clarity, and consistency
Preferred
Experience in manufacturing, building products, construction, HVAC, industrial markets, or other technical/solutions-driven industries strongly preferred
Benefits
Best-in-class health benefits (medical, dental, vision)
160 hours paid time off (combination of PTO and Employee Safe and Sick Time accruals- MN Based Employees)
Company
Uponor
Uponor is a provider of plumbing and indoor climate systems .
1001-5000 employees
Funding
Current Stage
Public CompanyTotal Funding
$62.5MKey Investors
Aliaxis Group
2023-04-24Post Ipo Equity
2018-09-05Private Equity· $62.5M
2000-01-28IPO
Leadership Team
Jennifer Hauschildt
Chief Human Resources Officer
Recent News
Arabian Business
2025-11-11
Company data provided by crunchbase