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Mfused · 2 days ago

Digital Marketing Coordinator

Scottsdale, AZ

Full-time

Onsite

Entry Level

$52K/yr - $52K/yr

2+ years exp

MFUSED is a company focused on maintaining a strong digital presence in the cannabis industry. The Digital Marketing Coordinator is responsible for executing digital tasks, including website updates, SEO initiatives, email campaigns, and digital advertising support, while collaborating with various teams to enhance brand experiences.

Alternative MedicineCannabisConsumer GoodsQuality Assurance

Responsibilities

Website Maintenance & Content Updates

Support day-to-day website updates including product listings, event pages, and promotional content

Coordinate with creative and product teams to ensure visuals, copy, and assets are accurate and compliant

Partner with vendors and developers to troubleshoot and enhance website functionality

Implement keyword strategies and page optimizations to improve organic visibility

Maintain metadata, site structure, and basic SEO best practices

Collaborate with external SEO partners to track and report on performance metrics

Build and deploy email campaigns using approved content and templates

Manage audience segmentation, contact list hygiene, and automated workflows in HubSpot

Track performance metrics (open rates, CTRs, unsubscribes) and deliver insights to improve campaign results

Assist in trafficking assets and updating creative for paid search, display, and social campaigns managed by internal or agency partners

Monitor live campaigns for accuracy, correct tagging, and optimization opportunities

Consolidate ad performance data and communicate results to the marketing team

Monitor digital KPIs in Google Analytics 4 (GA4) and HubSpot dashboards

Compile and summarize monthly performance data for leadership review

Support Marketing Operations by validating tracking accuracy and tagging consistency

Work closely with Brand, Channel, and Product Marketing to ensure digital campaigns reflect broader brand goals

Coordinate with Marketing Operations and Compliance on asset approval and data governance

Collaborate with agencies to ensure timelines and deliverables are met across digital channels

Qualification

Digital marketing experienceSEO best practicesHubSpot proficiencyGoogle Analytics 4Email campaign managementCRM tools knowledgeWeb management toolsProactive mindsetOrganizational skillsCommunication skills