GovExec · 4 days ago
Director, Event Marketing
Washington, DC
Full-time
Hybrid
Director/Executive
$105K/yr - $122K/yrGovExec is seeking a Director of Event Marketing to join our team. In this role, you will lead the event marketing function and own strategy, planning, and performance for marketing campaigns across GovExec’s event portfolio.
GovernmentGovTechPublishing
Responsibilities
Own the event marketing strategy across the events portfolio, ensuring consistent execution, measurable performance, and a best-in-class attendee experience
Lead planning and prioritization for the top ~2-3 high-impact events per quarter, aligning campaign approach, channel mix, audience targets, and pacing goals
Set registration and attendance targets for priority events and oversee real-time optimization based on pacing, conversion, and show rate performance
Establish best practices across email marketing and channel strategy, including segmentation, testing strategy, deliverability improvements, creative formats, and evolving platform tactics
Ensure marketing plans are aligned with client expectations and sponsorship deliverables, partnering closely with account strategy and sales
Identify performance trends across events and turn insights into repeatable improvements, playbooks, and scalable campaign frameworks
Directly manage, coach, and develop Associate Directors on the event marketing team
Set clear expectations and performance standards for campaign execution, quality, pacing, and communication
Create structure and accountability across the team: weekly planning, campaign reviews, post-event recaps, and ongoing professional development
Lead hiring and resourcing plans for event marketing based on forecasted workload and business growth
Build a strong team culture focused on ownership, speed, and measurable results
Serve as the primary event marketing leader for GovExec, partnering with event PMs and product leads to shape event strategy and positioning
Own proactive communication with GovExec leadership on large-scale event marketing performance, risks, and action plans
Ensure smooth collaboration across stakeholders and resolve roadblocks quickly (timeline shifts, copy approvals, targeting changes, sponsor escalations, etc.)
Partner with the Director of Digital Marketing to align event marketing strategy with broader channel, audience, and growth initiatives
Qualification
Required
Proven experience leading and developing a team (managing performance, coaching, and building clear accountability)
Strong background in event marketing strategy (registration growth, audience targeting, segmentation, lifecycle marketing)
Deep understanding of email marketing best practices (A/B testing, subject line optimization, deliverability, list hygiene, segmentation)
Experience with paid media supporting events (Meta/LinkedIn/Google), including audience targeting and budget management
Strong analytics skills with ability to track and improve KPIs (registration pacing, conversion rate, CPA/CPL, attendance/show rate)
Ability to develop and manage multi-channel campaign plans (email, social, paid, partner marketing, web)
Experience collaborating cross-functionally with stakeholders (events team, sales, account teams, editorial/content, product)
Strong project management skills, including ability to manage timelines, workflows, and competing priorities across multiple events
Comfort working in environments with frequent changes, shifting priorities, and tight deadlines
Strong written communication skills (can write clear, compelling event marketing copy and also give strong feedback/editing to the team)
Benefits
Medical, dental, and vision insurance plans
401(k) retirement plan with company match
Open time off policy
Twelve weeks paid parental leave
Supportive, collaborative teams
Unique opportunity to help government officials from a private sector company
Expansive learning and development opportunities
Company
GovExec
GovExec mission is to inform and inspire government leaders and civil servants at all levels to achieve the goals of improving society.
Founded in 1969
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
unknown2020-03-17Acquired
2020-03-01Private Equity
Leadership Team
Jay Hariani
Executive Vice President
Nate Nash
Executive Vice President
Recent News
Washington Technology
2025-06-12
2025-05-06
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