Electrolit USA · 1 week ago
Area Sales Manager
Boston, MA
Full-time
Onsite
Mid, Senior Level
3+ years expCAB Enterprises, Inc. is the exclusive distributor of Electrolit in the United States, specializing in premium hydration beverages. The Area Sales Manager is responsible for developing new business relationships, enhancing partnerships, and leading a sales team to drive sales growth within the assigned territory.
FitnessFood and BeverageWholesale
No H1B
Responsibilities
Partner with local distributors and wholesalers to promote and sell our brand portfolio to retailers
Join Sales & Merchandising reps and Direct Store Delivery (DSD) reps on ride-alongs to support selling, merchandising, training, relationship management, and regularly assess their performance
Ensure prime in-store merchandising space, complete SKU availability, strategic POS placements, and increased distribution points
Maintain all equipment, racks, signage, and POS materials updated, clean, and visually displayed in an appealing manner
Build and maintain strong, positive relationship with retail store owners, managers, and their staff
Focus on establishing new accounts within your assigned territory, oversee existing accounts, and keep in regular communication with primary contacts
Drive sales growth in the territory in line with targets set by the Business Development Manager
Assist in coordinating sales efforts across different territories and provide support to other sales representatives
Participate in evening and weekend promotions and special events as needed
Utilize CRM software to track and monitor account activity, optimize routing, follow up, and leverage analytics for informed business decisions and sales strategies
Create optimal routing for store visits on a weekly basis, minimizing travel time while maximizing sales reach and efficiency
Analyze store visit reports from the CRM to identify areas for improvement and replicate successful efforts and strategies
Execute quarterly blitzes with the regional team, led by the Sales Director
Conduct regular Sales Team calls with your Sales & Merchandising representatives to establish a clear action plan for store visits and merchandising implementation, address out-of-stock issues, confirm inventory plans, provide updates on promotional execution and adjustments, and enhance overall coordination for in-store operations and sales growth
Perform other duties as assigned
Qualification
Required
Minimum three (3) years of sales experience in the beverage industry, preferably non-alcoholic Direct Selling experience in the beverage industry
At least one (1) year in a supervisory or managerial position
High school diploma or GED equivalent; bachelor's degree in Sales, Marketing, or a related field preferred
Proficient in computer usage, with a working knowledge of MS Office
Experience with sales management software and CRM tools
Highly motivated and target-driven, with a proven sales track record
Ability and willingness to travel up to 90% within the assigned territory
Legally authorized to work in the USA
Reliable transportation
Valid driver license and active auto insurance policy
Fluent in English
Exceptional communication, interpersonal, problem-solving, and presentation skills
Strong ability to balance persuasion with professionalism
Proficient in selling, negotiation, and effective communication
Strong organizational, prioritization, and time management skills
Ability to create and deliver presentations that meet audience needs
Excellent relationship management skills and receptiveness to feedback
Preferred
Bachelor's degree in Sales, Marketing, or a related field
Company
Electrolit USA
Electrolit is a hydration beverage manufactured by Grupo Pisa, the leading pharmaceutical Company in Latin America, with more than 70 years in the market.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
C
Caridad Ochoa
President Chief Executive Officer
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