Organics Ocean, Rain Media · 1 week ago
Director of Customer Acquisition
Arizona, United States
Full-time
Hybrid
Director/Executive
$150K/yr - $170K/yr
7+ years expRain Media is a high-growth eCommerce brand focused on innovative and effective customer acquisition strategies. They are seeking a data-driven Director of Customer Acquisition to lead their media buying team, manage significant ad budgets, and drive new customer acquisition across various channels.
Internet
Responsibilities
Own and execute the company’s paid acquisition strategy across Meta, TikTok, Google, YouTube, Bing, AppLovin, and emerging platforms
Manage and optimize a $1.5M–$2M monthly ad spend, maintaining profitability while driving rapid scaling
Lead and mentor a team of in-house and agency media buyers, ensuring clarity, accountability, and operational precision
Develop, document, and enforce best practices for testing, optimization, and scaling across all platforms
Partner closely with leadership to forecast spend, acquisition volume, and growth pacing aligned with company targets
Expand into new paid channels and geographies, identifying scalable acquisition opportunities
Continuously evaluate channel performance, adjusting budgets based on efficiency and marginal ROI
Build a diversified media mix to mitigate platform risk and stabilize acquisition costs
Explore and operationalize emerging channels such as influencer whitelisting, native, and affiliate programs
Use Triple Whale, ClickMagick, and internal dashboards to track performance, attribution, and cohort profitability
Analyze and report on CAC, ROAS, MER, LTV, and payback windows with precision and context
Partner with data and finance teams to ensure accurate reporting, forecasting, and decision support
Identify patterns in channel performance and audience behavior to guide strategic optimizations
Lead a team of skilled media buyers with clear KPIs and structured weekly accountability rhythms
Conduct weekly performance reviews to evaluate results, identify insights, and prioritize tests
Collaborate cross-functionally with Retention, Product, and Brand to ensure funnel consistency and efficient spend allocation
Create alignment and velocity within the team through transparent communication and data-backed decision-making
Qualification
Required
7+ years of experience in digital performance marketing, with a strong DTC eCommerce background
Proven success managing $10M+ annual ad spend across Meta, TikTok, and Google
Willingness to travel 3–4 times annually, with frequency based on proximity to Phoenix, AZ
Experience leading media buying teams and managing agencies or contractors
Deep understanding of acquisition funnels, channel diversification, and attribution
DTC ad copywriting experience
Platforms: Meta, TikTok, Google, YouTube, Bing, AppLovin, Shopify
Tools: Triple Whale, ClickMagick, ClickUp, Slack, Google Workspace
Analytics: Cohort analysis, CAC/LTV modeling, and marginal ROI analysis
Advanced knowledge of attribution and media performance measurement
Analytical, decisive, and comfortable leading in a high-growth environment
Excellent communicator with the ability to align teams around clear goals
High integrity, disciplined work ethic, and bias toward action
Thrives under pressure, with strong problem-solving and prioritization skills
Geographic location preference: Scottsdale, AZ / REMOTE. Non-local candidates must be able to travel to the Scottsdale area monthly in addition to any other work related travel
Reliable internet connection
Reliable and distraction-free work environment
Preferred
Supplements or nutraceutical industry experience preferred, but not required
Benefits
Healthcare, dental, and vision plans are available
Company
Organics Ocean, Rain Media
11-50 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase