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Avient Corporation · 4 days ago

Director, Global Marketing

Avon Lake, OH, United States

Full-time

Onsite

Director/Executive

Avient Corporation is an innovator of materials solutions that help customers succeed while enabling a sustainable world. They are seeking a Global Strategic Marketing Director to support the SEM President in driving strategy, governance, and special projects, enhancing effectiveness and maximizing capacity to achieve business priorities.

ManufacturingPlastics and Rubber Manufacturing

Responsibilities

Gain and maintain a trust-based relationship with the SEM President, business and functional leaders, and key external stake holders with a strong focus on the betterment of the team and organization

Navigate competing priorities flawlessly with the ability to act as a “gatekeeper” for the President to attend to operational needs of the organization and determining the key topics and areas of focus where the President should dedicate their time and energy

Oversee large cross-functional projects or initiatives where facilitating decisions across a diverse set of stakeholders is required to align with the company’s strategic priorities

Identify and help solve core problems or opportunities within business processes

Act as a key thought partner, brainstorming and identifying solutions to challenges

Support the President as requested in areas such as preparing executive review presentations & follow up; action planning; defining and tracking key performance indicators

Plan, organize, and run meetings with internal and external stakeholders and own follow-up action items

Improve internal processes and decision-making

Define, monitor and report on growth metrics and key performance indicators

Work across all businesses and functions to drive the strategic planning process by pulling together and synthesizing the necessary information and insights to develop the “what” and the “how” for SEM’s strategic plan

Ensures a consistent pricing process and execution that delivers profitable growth achieving gross margin targets

Ensures effective industry marketing, including use of EVE tools and product launch kits that penetrate the targeted markets

Selects, trains, develops and motivates an effective supporting staff. Provides direction and training in Business Unit/Company/Corporate wide marketing training programs. Conducts performance appraisals and initiates salary adjustments

Directs or oversees new market development for current or prospective programs for the penetration of existing markets. Directs or oversees market research and analyses to track future marketplace trends, customer needs, competitor data and product performance and acceptability. Monitors results and formulates short and long-term marketing strategies. Presents strategies to upper management for approval

Directs or oversees the development and introduction of new products with sales, research, manufacturing and distribution. Supervises or monitors the development of new product pricing, technical literature, advertising campaigns, definitions, specification and performance standards. Develops, reviews and coordinates product promotion, technical presentations and advertising through marketing staff and marketing communications

Ensures customer and Avient sales personnel receive continuous technical support in the form of up-to-date product application technology, training and problem solving. Develops contacts with major customers and suppliers. Conducts executive marketing/sales calls to maintain customer contact, promotes sales efforts, evaluates market trends and develops business at target accounts

Coordination, support and leadership in the POL process and the situational analysis system

Establishes and implements the groups overall marketing goals. Approves individual product group goals submitted by staff. Develops or reviews product forecasts for management approval. Monitors business results. Initiates and updates Strategic Plan in conjunction with management in each region

Directs or monitors a supporting staff in the management of existing product groups, new product development and programs. Generates and monitors effectiveness of sales campaigns, advertising programs and technical literature. Ensures products sales records are analyzed and performance is evaluated against sales targets. Monitors product gross margins and profitability against control standards. Reviews product prices, approves price deviations, discontinues unprofitable products and implements price increases

Supports and is committed to Avient’s LSS improvement process. Plans strategies to ensure error-free work and conveys this attitude in the daily performance of various duties

Coordinates and attends various trade/organization functions to develop business contacts and gather market information

Develops annual budgets for management approval. Administers approved budgets. Reviews expenses to ensure adherence to departmental and corporate goals

Qualification

Strategic planningAnalytical skillsProject managementBusiness acumenCommunication skillsInfluencing skillsCollaborationProblem solvingOrganizational skillsDetail oriented

Required

Bachelor's degree preferably in marketing, business administration, or engineering

Detail orientated and data driven decision maker

Strong business judgment, acumen, and strategic planning skills with an ability to think broadly, boldly, and long term

Highly goal driven and thrives in a fast-paced, matrix environment

Strong influencer who is a credible collaborator and trusted thought partner

Strong project management, problem solving, analytical and organizational experience

Demonstrated strength in building relationships and collaborating with multiple stakeholders in a multicultural environment across multiple geographic locations

Excellent communication (written and verbal) and presentation skills, extensive experience in communicating in international environments across senior leadership levels