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Motive · 1 day ago

Senior Demand Generation Specialist, Mid-Market

Nashville, TN

Full-time

Hybrid

Senior Level

Motive empowers physical operations with innovative tools for safety and productivity. They are seeking a Senior Demand Generation Specialist to support pipeline generation through multi-channel campaigns, collaborating closely with sales and marketing teams to enhance deal progression.

Computer Software

H1B Sponsor Likely

Responsibilities

Support net-new pipeline generation from new logo accounts by executing full-funnel, multi-channel campaigns in the market, using ABM as a core strategy

Accelerate new logo pipeline to close through marketing campaigns targeted to open opportunities, collaboration with our field marketing efforts, and bespoke support for top deals

Plan, execute and optimize ABM campaigns and direct-response demand generation campaigns across defined account segments

Partner closely with the Content Marketing team to map existing content to buyers journey in campaigns, identify gaps, and request new content as needed, as well sales sales collateral

Support maintenance of target account lists and develop a working understanding of buyer funnel stages and definitions

Partner with Marketing Operations to ensure accurate targeting, list hygiene, and campaign setup

Collaborate with Product Marketing to apply established messaging frameworks to campaigns

Contribute to the development of campaign and creative briefs, including copy direction and design inputs

Partner with channel owners to launch and monitor campaigns across: 6sense Display, LinkedIn, Additional Display channels, Content Syndication, Email, Web, Events/Field, Associations

Own execution for select channels with guidance, such as: Webinars, Direct Mail / Gifting

Ensure channel execution aligns to defined campaign messaging and buyer journey stages. Understand channel activations and performance and make strategic decisions based on segment and buyer needs

Support marketing-led sales outbound efforts under established plays and guidance

Responsibilities may include: Assisting with list selection and segmentation (with Operations)

Drafting and iterating outbound messaging for Salesloft cadences

Supporting creation of sales one-pagers and campaign summaries

Coordinating with PMM and Enablement on sales readiness needs

Marketing-supported outbound efforts may include: Monthly direct mail programs

Webinar invitation campaigns

Creating Salesloft cadences and messaging

Time-bound, calendared sales plays

Support SDR and AE outreach to inbound Hand Raisers and MQLs by: Aligning sequences to buyer actions and campaign intent

Coordinating with Channels, Events, and Field teams on timing expectations

Helping communicate large inbound spikes to sales partners

Contribute to weekly sales communications that summarize active marketing initiatives

Support preparation of materials for sales meetings and planning sessions

Attend select sales meetings to stay aligned on priorities and feedback

Support quarterly planning for the Mid-Market segment by: Gathering inputs from PMM, Sales, Channels, and Creative partners

Helping document campaign plans, timelines, and dependencies

Assisting with webinar topic planning and direct mail forecasting

Supporting asset planning and creative briefing

Ensure campaign timelines and deliverables are tracked and communicated

Monitor campaign performance and pipeline contribution against goals with guidance

Assist in identifying performance trends, risks, and optimization opportunities

Contribute to weekly Mid-Market metrics updates

Support ad-hoc reporting needs for WBRs, MBRs, and QBRs as requested

Qualification

Account-Based MarketingDemand GenerationSalesforceAsanaAnalytical ThinkingExcel/Google SheetsTableauSendosoGleanPerplexity.AISalesloftCollaborationGrowth Mindset

Required

Strong ability to execute campaigns with attention to detail, timelines, and dependencies

Able to manage multiple initiatives with guidance

Experience with Asana and project management fundamentals

Solid understanding of demand generation, ABM concepts, and campaign channels, with a desire to deepen expertise

Works effectively with cross-functional partners and incorporates feedback constructively

Comfortable creating campaign briefs and supporting executional partners

Comfortable reviewing performance data and asking questions to understand what is working and why

Comfortable with Excel/Google Sheets and Tableau

Proactively seeks feedback, learning opportunities, and increased ownership over time

Interested in using agentic AI and tools to streamline operations and campaigns

Salesforce (highly preferred)

Asana

Sendoso (or equivalent)

Preferred

Glean

Perplexity.AI

Salesloft

Company

Motive

Glassdoor4.0

Motive empowers the people who run physical operations with tools to make their work safer, more productive, and more profitable.

Founded in 2013

San Francisco, California, US

1001-5000 employees

http://gomotive.com

H1B Sponsorship

Motive has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (21)

2024 (24)

2023 (12)

2022 (8)