GHS Federal Credit Union · 1 week ago
Digital Marketing Specialist
Binghamton, NY
Full-time
Onsite
Entry, Mid Level
$25/hr - $27/hr
2+ years expGHS Federal Credit Union is seeking a Digital Marketing Specialist to enhance their digital presence and engage with members across various channels. The role involves managing Google Ads campaigns, optimizing analytics tools, and supporting email marketing and social media initiatives to drive brand awareness and membership growth.
FinanceFinancial ServicesProfessional Services
Hiring Manager
Lisa Young
Responsibilities
Develop, implement, and optimize Google Ads campaigns, including Search, Display/Discovery, and YouTube, to support organizational goals and product promotions
Manage audience targeting, keyword strategies, bidding optimization, and performance reporting
Produce long-form YouTube video advertising placements and measure performance across brand-awareness and conversion-based objectives
Oversee paid social campaigns on Meta, Pinterest, YouTube, and other emerging platforms as appropriate
Manage advertising on streaming TV/OTT platforms by preparing creative assets, requesting audience estimates, and monitoring performance metrics
Maintain and update Google Tag Manager containers to ensure accurate event tracking and conversion measurement across GHS FCU web properties
Monitor, audit, and optimize Google Search Console to maintain site health, index coverage, and search visibility
Collaborate with internal departments and external vendors on website tracking, landing pages, and digital experience improvements
Produce regular performance reports outlining KPIs, trends, audience insights, and recommendations for future strategy
Maintain and update Constant Contact campaigns, templates, and segmented audience lists
Schedule and track email performance metrics, including open rate, click-through rate, deliverability, and conversions
Assist in building automated email workflows that enhance the member experience and support product adoption
Support the AVP of Marketing in developing campaign strategies, timelines, and cross-channel marketing plans
Assist in the creation and refinement of digital assets for ads, landing pages, emails, social media, and internal communications
Stays current on digital marketing trends, compliance changes, and industry best practices to keep GHS FCU competitive and innovative
Regular and reliable attendance is required. Length of workday can occasionally be unpredictable and may include overtime. Must have flexibility for occasional evening or weekend events tied to marketing initiatives or community engagements
Maintain knowledge of GHS FCU’s product offerings, field of membership, and marketing compliance requirements
Other duties as assigned
Qualification
Required
Bachelor's degree in Marketing, Communications, Digital Media, or a related field preferred. An equivalent combination of education and experience may be considered
2+ years of experience in digital marketing, paid advertising, analytics, or a related role. Financial industry experience is a plus
Hands-on proficiency with: Google Ads (Search, Display/Discovery, YouTube), Google Tag Manager, Google Search Console, Google Analytics (GA4), Constant Contact or comparable email marketing platform, Meta, Pinterest, and YouTube advertising
Strong analytical and reporting skills, with the ability to translate data into actionable insights
Excellent written and verbal communication skills
Experience with creative tools like Canva and/or Adobe Suite required
Regular and reliable attendance is required. Length of workday can occasionally be unpredictable and may include overtime. Must have flexibility for occasional evening or weekend events tied to marketing initiatives or community engagements
Maintain knowledge of GHS FCU's product offerings, field of membership, and marketing compliance requirements
Benefits
Health, dental, and vision insurances
Discounts on home, auto, and life insurances
A 401(k) with up to 5% company match
11 annual Federal, paid closures plus PTO
Access to educational reimbursement
Company
GHS Federal Credit Union
GHS Federal Credit Union provides financial services and products.
11-50 employees
Funding
Current Stage
Early StageRecent News
2026-01-05
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