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The Scotts Miracle-Gro Company · 3 days ago

Director, Sales Strategy (BU)

Marysville, OH

Full-time

Onsite

Director/Executive

$176K/yr - $207K/yr

8+ years exp

The Scotts Miracle-Gro Company is a leader in the lawn and garden industry, seeking a Director of Sales Strategy to bridge the gap between Brand Marketing and Sales execution. This role involves developing customer and channel marketing strategies, leveraging insights to drive growth, and overseeing the commercialization of new products.

ConsumerRetailService Industry

Responsibilities

Architect Commercial Strategy: Develop and lead the end-to-end Customer and Channel Marketing strategy for key business units, aligning national brand campaigns with retailer-specific execution plans across all channels (Mass, Home Center, E-commerce, Club, etc.)

Translate Insights to Action: Leverage shopper insights, POS data, and retailer-specific analytics to uncover growth opportunities and design compelling, insight-led Shopper Marketing and merchandising programs

Lead the Go-to-Market: Oversee the commercialization of all new products, developing retailer-specific selling stories, in-store and online merchandising recommendations, and essential sales materials

Build Winning Partnerships: Act as the strategic partner to the Sales and shopper marketing teams, equipping them with customized channel toolkits, presentations, and resources necessary to secure placement and promotional support with our biggest customers

Measure and Optimize: Continuously monitor, analyze, and report on the effectiveness of all channel programs, using data to inform future spending and strategy adjustments, fostering a culture of rigorous commercial accountability

Elevate Channel Capabilities: Inspire and mentor a team (if applicable) to be analytical, results-oriented, and channel-fluent experts, driving best-in-class execution across the organization

Qualification

CPG experienceP&L managementRevenue Growth ManagementSyndicated data analysisTrade MarketingCustomer MarketingShopper MarketingChannel MarketingCross-Functional PartnershipAnalytical LeadershipRelationship BuildingTeam Mentoring

Required

8+ years of progressive CPG experience in Trade Marketing, Customer Marketing, Shopper Marketing, or Channel Marketing

A deep, nuanced understanding of the CPG retail landscape and how to win across omni-channel environments (brick-and-mortar and e-commerce/retail media)

Fluency in P&L management, Revenue Growth Management (RGM) principles, and the ability to translate complex financial and market data into clear commercial decisions

Highly proficient in using syndicated data (Nielsen/IRI/Circana) and internal systems to diagnose business performance and identify actionable growth levers

A proven Cross-Functional Partner adept at influencing senior Sales and Marketing leaders and bridging internal priorities with external customer needs

A passion for plants, gardens, and green spaces, with an understanding that selling the product requires nurturing a relationship with the customer at every point of sale