Apple · 3 days ago
Global App Store Marketing Manager
Cupertino, California, United States
Full-time
Onsite
Senior Level
$147K/yr - $221K/yr
7+ years expApple is a leading technology company known for its innovative products and services. They are seeking a Global Marketing Manager for the App Store to drive planning and execution of full-funnel marketing campaigns aimed at revenue growth, collaborating with cross-functional teams to deliver effective marketing initiatives.
AppsArtificial Intelligence (AI)BroadcastingDigital EntertainmentFoundational AIMedia and EntertainmentMobile DevicesOperating SystemsTVWearables
Responsibilities
Drive planning and execution of full-funnel marketing campaigns designed to drive meaningful revenue growth
Work closely with the larger App Store Marketing team to align campaign and channel strategies
Deliver best-in-class growth marketing campaigns that support the App Store's business objectives, support brand positioning, and motivate customers to take action
Contribute to all phases and elements of planning and executing marketing campaigns that support the App Store's marketing and business goals
Directly lead global campaigns end-to-end, from brief development through launch, along with distilling post-campaign performance learnings
Lead seasonal campaigns and category-focused campaigns in the US and across multiple international markets
Collaborate with a variety of Apple cross-functional teams—including marketing channel leads, creative, editorial, and business teams—to define campaign objectives, strategy, messaging, and KPIs
Partner regularly with international marketing colleagues around the world to execute tailored marketing campaigns that resonate locally
Craft and deliver presentations to audiences of all levels, distilling complex information into clean and compelling slides
Qualification
Required
7+ years of experience in the tech industry, gaming industry, and/or ad agencies
Understanding of integrated marketing campaigns, full-funnel marketing channels, and the latest trends in the digital media landscape
Proven experience authoring comprehensive marketing briefs, including market context, competition, target audience, goals, and performance KPIs
Strong project management skills, including experience managing complex campaigns and marketing initiatives—launching on time and on budget
Familiarity with marketing KPIs and measurement frameworks, testing, and optimization
Exceptional interpersonal skills; thrives working on highly collaborative projects, effective at building consensus, and fostering trust
Excellent written and verbal communication skills, including experience developing Keynote decks
Analytical skills and a data-driven mindset; demonstrated success using data to optimize strategy and drive measurable impact in performance marketing
Preferred
Passion for gaming, with affinity for mobile games
Experience marketing mobile apps and/or mobile games
Experience with international marketing, including collaborating directly with regional marketing teams in other markets
Strong presentation skills
Benefits
Comprehensive medical and dental coverage
Retirement benefits
A range of discounted products and free services
Reimbursement for certain educational expenses — including tuition
Discretionary bonuses or commission payments
Relocation
Company
Apple
Apple is a technology company that designs, manufactures, and markets consumer electronics, personal computers, and software.
10001+ employees
H1B Sponsorship
Apple has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (6998)
2024 (3766)
2023 (3939)
2022 (4822)
2021 (4060)
2020 (3656)
Funding
Current Stage
Public CompanyTotal Funding
$5.67BKey Investors
Berkshire HathawayMicrosoftSequoia Capital
2025-05-05Post Ipo Debt· $4.5B
2025-01-16Post Ipo Debt· $0.31M
2021-04-30Post Ipo Equity
Leadership Team
Tim Cook
CEO
Craig Federighi
SVP, Software Engineering
Recent News
Venrock
2025-12-01
2025-09-25
Mac Daily News
2025-09-25
Company data provided by crunchbase