LaBelle Winery · 5 days ago
Public Events Sales Manager
Derry, NH
Full-time
Onsite
Mid Level
$65K/yr - $70K/yrLaBelle Winery is seeking a Public Events Sales Manager responsible for planning and executing a variety of ticketed events at their Amherst and Derry properties. The role involves overseeing event planning, managing budgets, and coordinating with vendors and performers to create memorable experiences for guests.
EventsRestaurantsWeddingWinery
Responsibilities
Oversee all aspects of event planning from inception through execution
Create Banquet Event Orders (BEOs) and floor-plans for all events
Communicate regularly with management for guidance and approvals on events
Pre-reconcile events to determine ticket pricing based on expenses and overhead
Collaborate with Marketing to promote ticketed events, sharing event details, pricing, entertainment descriptions, promotional images, menus, and partner information
Coordinate with the Banquet Chef to develop custom menus for ticketed events
Collaborate internally to select wine pairings and custom cocktails for seated dining events
Create online ticket sales pages using WordPress with FooEvents plugin, including front-end testing for accuracy. Monitor ticket inventory, availability, and webpage visibility
Generate and distribute online ticket discount codes as needed
Select and contract/hire subcontractors and vendors as necessary
Plan event décor, centerpieces, linens, and other aesthetic elements
Respond to internal and external communications in a timely and organized manner
Reconcile completed event financials promptly
Manage event budgets, ensuring expenses align with profit margin goals
Maintain knowledge of contract writing and negotiation best practices
Stay informed on performing arts and entertainment venues in NH and MA
Proficiently use software including Tripleseat, Tripleseat Floorplans, WordPress, Hive, Canva, Toast, OpenTable, and MS Office or iWork suite
Maintain awareness of competitor offerings for ticketed events
Select performers/instructors based on target demographics, booking rate, quality, stage/room requirements, and location
Negotiate booking rates and payments
Confirm non-compete and radius clause compliance
Coordinate venue space and timeline with performers/instructors
Schedule event dates considering room availability, radius restrictions, budget, and travel requirements
Draft contracts according to agreements with subcontractors
Collect promotional materials from performers/instructors, including photos, videos, bios, show/class descriptions, and social media links
Share final ticket links and social media events with performers/instructors, obtaining approval and co-host confirmation. Provide frequent updates on ticket sales and encourage promotion
Communicate with Finance regarding performer/instructor payments, including amounts, payee, mailing addresses, and W9 forms
Coordinate with Production Management for lighting and sound requirements for all performances
Advance event details with subcontractors, including floorplans, timelines, directions, and audio/visual needs
Confirm instructors provide all necessary materials for attendees and adhere to class capacity limits
Negotiate performers’ backline needs (included, rented, or hired)
Book performer hotel rooms and manage rooming lists as necessary
Advance all performance details prior to show date, including stage plot, input list, vendor meals, timeline, directions, comp tickets, hotel details, and onstage video/backdrop requirements
Qualification
Required
Highly organized
Detail-oriented
Experienced in event management
Experienced in talent booking
Experienced in ticketed public events
Oversee all aspects of event planning from inception through execution
Create Banquet Event Orders (BEOs) and floor-plans for all events
Communicate regularly with management for guidance and approvals on events
Pre-reconcile events to determine ticket pricing based on expenses and overhead
Collaborate with Marketing to promote ticketed events, sharing event details, pricing, entertainment descriptions, promotional images, menus, and partner information
Coordinate with the Banquet Chef to develop custom menus for ticketed events
Collaborate internally to select wine pairings and custom cocktails for seated dining events
Create online ticket sales pages using WordPress with FooEvents plugin, including front-end testing for accuracy
Monitor ticket inventory, availability, and webpage visibility
Generate and distribute online ticket discount codes as needed
Select and contract/hire subcontractors and vendors as necessary
Plan event décor, centerpieces, linens, and other aesthetic elements
Respond to internal and external communications in a timely and organized manner
Reconcile completed event financials promptly
Manage event budgets, ensuring expenses align with profit margin goals
Maintain knowledge of contract writing and negotiation best practices
Stay informed on performing arts and entertainment venues in NH and MA
Proficiently use software including Tripleseat, Tripleseat Floorplans, WordPress, Hive, Canva, Toast, OpenTable, and MS Office or iWork suite
Maintain awareness of competitor offerings for ticketed events
Select performers/instructors based on target demographics, booking rate, quality, stage/room requirements, and location
Negotiate booking rates and payments
Confirm non-compete and radius clause compliance
Coordinate venue space and timeline with performers/instructors
Schedule event dates considering room availability, radius restrictions, budget, and travel requirements
Draft contracts according to agreements with subcontractors
Collect promotional materials from performers/instructors, including photos, videos, bios, show/class descriptions, and social media links
Share final ticket links and social media events with performers/instructors, obtaining approval and co-host confirmation
Provide frequent updates on ticket sales and encourage promotion
Communicate with Finance regarding performer/instructor payments, including amounts, payee, mailing addresses, and W9 forms
Coordinate with Production Management for lighting and sound requirements for all performances
Advance event details with subcontractors, including floorplans, timelines, directions, and audio/visual needs
Confirm instructors provide all necessary materials for attendees and adhere to class capacity limits
Negotiate performers' backline needs (included, rented, or hired)
Book performer hotel rooms and manage rooming lists as necessary
Advance all performance details prior to show date, including stage plot, input list, vendor meals, timeline, directions, comp tickets, hotel details, and onstage video/backdrop requirements
Company
LaBelle Winery
LaBelle Winery is an award-winning winery, wedding and events venue, and restaurant.
Founded in 2005
51-200 employees
Funding
Current Stage
Growth StageRecent News
NH Business Review
2025-03-05
Company data provided by crunchbase